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New Cutting Edge Information Report Says Pharmaceutical CI Departments Are Nearly 10 Years Old, on Average


Cutting Edge Information

2008-07-15 07:24:00

RESEARCH TRIANGLE PARK, NC–(EMWNews – July 15, 2008) – A new study released by industry

leader Cutting Edge Information finds that competitive intelligence

departments have an average of 9.4 years under their belts. Some

companies’ CI groups are only two or three years old, while others are

closer to 20 years old, the study finds. The study, “Pharmaceutical

Competitive Intelligence: Expanding the Role and Reach of CI,” highlights

the relative youth of this department compared with long-standing, mammoth

business units such as R&D (

Though most CI departments are still less than a decade old, pharmaceutical

companies are making strides to maximize their value. For example, many

companies are globally centralizing their CI groups to foster a more

holistic view of the market. Centralization at the global level supplies

CI leaders with the tools to make recommendations based on all of the

company’s brands, therapeutic areas and business units.

According Cutting Edge Information’s research, although the CI function

certainly has room for growth — most departments still consist of fewer

than 10 individuals — it is well on its way to becoming a mature,

influential department.

“A decade ago, the concept of having a fully dedicated CI department was a

new idea,” says David Richardson, lead author of the study. “Now, at many

companies the CI function is a fully integrated function that plays a vital

role in developing and executing market strategies.”

The 116-page report examines CI team structures, phase-by-phase spending

and staffing, and strategies for improvement. Compiled from surveys and

interviews with executives at leading companies, the report enables CI

teams to achieve success. It focuses on these topics:

--  Structuring for Success -- provides details on CI structures,

    including global-level reporting lines and placements; ways in which CI

    teams trumpet their successes and create CI cultures; and the career paths

    laid out to make CI teams breeding grounds for future pharma leaders

--  Resourcing for Growth -- reveals CI department-level budgets and

    staffing; brand-level phase-by-phase spending and staffing; which groups

    fund CI; and how companies demonstrate ROI on CI

--  Increasing CI's Reach -- Examines how companies communicate their

    strategic value to internal clients and the resources and tools for

    collecting CI


To download a free brochure of this report, please visit:


David Richardson


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