New Survey of 10,000: Nearly Half of Americans Suffer from Seasonal Allergies

2008-08-19 08:45:00

   Lack of Communication with Doctors and Loss of Productivity Prevalent

    JERSEY CITY, N.J., Aug. 19 /EMWNews/ -- Nearly half of all Americans

suffer from some type of seasonal allergy, according to's

seventh HealthOpin survey. is a top ranked consumer

health Web site and a main competitor to sites like WebMD and Yahoo!Health.

    The survey, which polled 10,006 Americans, primarily women, revealed

that 45 percent of Americans suffer from seasonal allergies. Of those who

have allergies, 41 percent said they were not tested for allergies until

they were in their thirties, 22 percent said they were first tested in

their twenties, 15 percent their teens and 22 percent during childhood.

    Eighty-two (82) percent of survey respondents with seasonal allergies

said they spend fewer than 10 minutes with their doctor during an office

visit discussing their prescription allergy medication. Fourteen (14)

percent said this discussion lasted between 10 and 20 minutes, three

percent said 20 to 30 minutes and one percent typically discuss their

prescription allergy medication with their doctor for thirty minutes or

more per-visit.

    "It's alarming that so few people with seasonal allergies are spending

enough time discussing their medications with their doctors during an

office visit," said Peter Burch, marketing and sales SVP for Marketing

Technology Solutions, the owner of "A productive visit

with the doctor should be a dialogue in which questions are asked and

answered. QualityHealth can be a help in this, as it offers a patient

education program called Ask Your Doctor where consumers can get

information on their condition and guidance on what to ask the doctor,

whether it's about medication, symptoms or anything else. Armed with the

right information, patients will be better able to manage their allergies."

    The survey also showed that twenty-eight (28) percent of seasonal

allergies sufferers missed work or school this year directly related to

being unable to effectively manage their condition. Eighteen (18) percent

of respondents said they typically miss one to three days of work or school

each year due to allergy symptoms; seven percent said they miss three to

five days; three percent said they miss five to seven days, while 72

percent said they miss no work or school due to allergy symptoms.

    As the seventh installment in its "HealthOpin" poll series, polled its database of registered members between August

6 and August 10, 2008, collecting responses from 10,006 consumers

interested in health matters. Survey respondents were 87 percent female and

13 percent male, with the majority between the ages of 35 and 54. The

survey's margin of error is +/- 3 percent.

    About Marketing Technology Solutions

    Marketing Technology Solutions (MTS) is a media and technology company

specializing in servicing health consumers and advertisers through

proprietary algorithms that simultaneously personalize health content and

target advertising based on a unique healthographic(TM) consumer profile.

Healthographics(TM) are a proprietary combination of demographic and (age,

gender, address) and consumers physical and emotional health profile. Our

healthographic profile has upward of 250 individual data points. MTS

specializes in connecting clients' brands with health-conscious consumers

through data-driven patient education, targeted customer acquisition,

syndicated research, and permission-based interactive marketing. MTS gains

consumer insights through its network of MTS owned Web sites,, and, whose 10 million

members rely on the sites for health and wellness news, tips, tools,

support groups, and patient education.

    According to July 2008 comScore, Inc., the global leader of measurement

in the digital world,, with approximately 5.8 million

unique visitors per month, ranks among the most visited health sites on the


For further information, please contact: For media: For investors: Stephen Gilmore Peter Burch Tel: 212.468.4056 Tel: 732.491.8043

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