Fort Worth Grand Opening July 26-27th Represents the First of 4 New Stores

AUSTIN, TX–(EMWNews – July 24, 2008) – Nitches, Inc. (NASDAQ: NICH) today announced

that its Backwoods® subsidiary is being positioned for revenue growth

through significant store expansion plans. Current commitments include:

--  The grand opening this weekend of Backwoods' largest store, in Fort

    Worth, Texas.

--  A scheduled October store opening in affluent Overland Park, Kansas.

--  Implementation of online shopping at Backwoods.com in time for Holiday

    2008.

--  Signing of a new store commitment at The Meadows at Lake St. Louis in

    Missouri.

    

Backwoods® Fort Worth Grand Opening

Backwoods® will host a grand opening celebration this weekend,

July 26-27th, in Fort Worth, Texas, to mark the opening of its newly

relocated and expanded Backwoods® store at 2727 West 7th Street, in the

heart of the city’s vibrant Cultural District. The two-story,

free-standing store is one of the first to open in the widely touted West

7th development that features retail, office, hotel and residential space.

At 14,000 square feet the store footprint almost triples the size of

Backwoods’ previous location and will be the largest in the eight store

chain.

“Because of the incredible support of our customers in Fort Worth, we

wanted to open a larger store that can offer even more products,” said

Jennifer Mull, Backwoods CEO. “We work hard to find just the right

merchandise to inspire active adventure in a variety of ways in our

customer’s lives. Being in Fort Worth where the environment is ideal for

hiking, kayaking, fly fishing and many other outdoor pursuits is a perfect

fit to deliver the complete Backwoods customer experience.”

The grand opening weekend will feature day-long activities including

product giveaways, free food, live music, a climbing wall and vendor-hosted

product demonstrations. A percentage of weekend sale proceeds will be

donated to Streams and Valleys, Inc., which coordinates the beautification

and recreational development of the nearby Trinity River Valley

(www.streamsandvalleys.org). Since 1978 Backwoods® has been a part of

the culture of Fort Worth and this new store reinforces the commitment of

Backwoods® to the community and the active lifestyle of Fort Worth

residents.

Backwoods® Overland Park Opening October 2008

Construction remains on schedule for the October 2008 opening of a

free-standing Backwoods store location at the flourishing Corbin Park in

affluent Overland Park, Kansas. The 10,000 square foot store sits

prominently at the front of Corbin Park, a lifestyle mall featuring upscale

national retailers, local boutiques and premier restaurants. Upon

completion the mall will feature over 1.1 million square feet of retail

space serving nearly 200,000 people in the surrounding community, where

average household income exceeds $160,000 annually, and generally the 2.3

million residents of the greater Kansas City area. The planned grand

opening celebration will include many of the same activities and offerings

as the Fort Worth event.

Backwoods.com Selling Online for Holiday 2008

Backwoods.com is being upgraded and enhanced to offer online shopping for

direct to consumer and ship to store fulfillment. The online store is

planned to go live in time for the 2008 holiday season. The site will

introduce innovative promotional, cross-selling and product review features

to outdoor e-retailing. Backwoods CEO Jennifer Mull observed, “Outdoor

industry studies indicate that product reviews are a key driver of online

sales and Backwoods,com will be certain to feature this functionality in an

original and compelling manner.” Backwoods.com will leverage the

distribution infrastructure of Nitches to handle anticipated robust

fulfillment demands.

Backwoods® St. Louis Opening Spring 2009

The first Backwoods store for 2009 is already under development with a

commitment for The Meadows at Lake St. Louis, a burgeoning retail center in

a high growth, high income suburb of St. Louis, Missouri. The open air

lifestyle mall will feature approximately 260,000 square feet of specialty

stores, smaller-scale anchor stores and restaurants.

About Backwoods®

Backwoods® is a specialty outdoor retailer with a 30 year history of

providing customers an impressive assortment of top quality technical gear,

clothing and footwear for active lifestyles and adventure travel.

Backwoods® operates eight stores in Kansas, Nebraska, Oklahoma and Texas

and is a wholly owned subsidiary of Nitches, Inc. Learn more about

Backwoods® at www.backwoods.com.

About Nitches, Inc.

Nitches, Inc. has been designing and marketing quality products for niche

markets since 1971. The Company’s products are sold to better department

stores, specialty boutiques, moderate department stores, and national and

regional discount department stores and chains. The Company is

headquartered in San Diego, California with offices in New York City, Los

Angeles, Dallas, and Hong Kong. The Company’s shares are traded on the

NASDAQ Capital Market under the symbol NICH. Information about lines of

business and brands offered can be found at www.nitches.com.

Except for historical information contained herein, the statements in this

release are forward-looking and made pursuant to the safe harbor provisions

of the Private Securities Litigation Reform Act of 1995. Forward-looking

statements involve known and unknown risks and uncertainties that may cause

the Company’s actual results in future periods to differ materially from

forecasted results. Those risks include, among other things, a softening

of retailer or consumer acceptance of the Company’s products, pricing

pressures and other competitive factors, or the unanticipated loss of a

major customer. The Company’s results may also differ materially from

period to period due to the seasonal nature of the Company’s product lines.

These and other risks are more fully described in the Company’s filings

with the Securities and Exchange Commission.