Nothing But the Truth: New Titles from “Truth About” Series on Social Networking, Email Marketing, Identity Theft From FT Press are Must-Reads

Truth About Profiting from Social Networking

, The

Truth About Email Marketing, and The

Truth About Identity Theft are part of Pearson’s

“The Truth About”

series, which offers the collected and distilled knowledge on a topic

and shows readers how to use this information in their daily lives.

News Facts:

• The Truth About Profiting from Social Networking is by

  CeM-certified online marketing professional Patrice-Anne

  Rutledge. The book’s companion web site

  is www.patricerutledge.com/socialnetworking.

• The Truth About Email Marketing is by Simms

  Jenkins, Founder and CEO of industry leading email marketing

  company BrightWave Marketing.

  The book’s companion web site is www.thetruthaboutemailmarketing.com.

• The Truth About Identity Theft is by Jim

  Stickley, CTO and Vice President of Strategic Operations at TraceSecurity

  Inc. Stickley is a regular guest on The Today Show and the book

  was praised by Matt Lauer as “a must read.”

The titles are available at www.ftpress.com

as well as http://www.informit.com

and through major retailers nationwide.

More About the Authors

Patrice-Anne Rutledge is the bestselling author of 25 books on

business and technology. She is an expert in online communications and

presentation technologies, working with leading international technology

firms for more than 10 years. She is a CeM-certified online marketing

professional who specializes in teaching others how to tap the power of

the latest social media technologies.

Simms Jenkins is CEO of BrightWave Marketing, an award-winning

email marketing services firm specializing in the strategic optimization

of email marketing programs. Jenkins is regarded as one of the leading

experts in the email marketing industry and has extensive relationship

and interactive marketing experience on both the client and agency side.

He has worked with a large and diverse client list, including many

top-tier brands.

Jim Stickley has physically breeched the security of more than

1,000 facilities nationwide and is the CTO and VP of strategic

operations at TraceSecurity Inc. He has been featured in Time Magazine,

Business Week, Fortune Magazine, and the New York Times. He has been

showcased on NBC’s Nightly News, CNN’s

NewsNight, The Big Idea, CNBC’s Business

Nation and NBC’s Today Show.

About FT Press

FT Press (www.ftpress.com) is an

imprint of Pearson, and publishes high-quality books in the areas of

General Business, Finance and Investing, Sales and Marketing,

Leadership, Management and Strategy, Human Resources, and Global

Business. Our brand is built on the concept of signing and publishing

the world’s best minds on the most relevant

topics.

Keyword Tags:

email marketing, identity theft, social networking