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Nothing But the Truth: New Titles from “Truth About” Series on Social Networking, Email Marketing, Identity Theft From FT Press are Must-Reads

2008-08-13 09:55:55


Truth About Profiting from Social Networking

, The

Truth About Email Marketing, and The

Truth About Identity Theft are part of Pearsons

The Truth About

series, which offers the collected and distilled knowledge on a topic

and shows readers how to use this information in their daily lives.

News ImageNews Facts:

The titles are available at

as well as

and through major retailers nationwide.

More About the Authors

Patrice-Anne Rutledge is the bestselling author of 25 books on

business and technology. She is an expert in online communications and

presentation technologies, working with leading international technology

firms for more than 10 years. She is a CeM-certified online marketing

professional who specializes in teaching others how to tap the power of

the latest social media technologies.

Simms Jenkins is CEO of BrightWave Marketing, an award-winning

email marketing services firm specializing in the strategic optimization

of email marketing programs. Jenkins is regarded as one of the leading

experts in the email marketing industry and has extensive relationship

and interactive marketing experience on both the client and agency side.

He has worked with a large and diverse client list, including many

top-tier brands.

Jim Stickley has physically breeched the security of more than

1,000 facilities nationwide and is the CTO and VP of strategic

operations at TraceSecurity Inc. He has been featured in Time Magazine,

Business Week, Fortune Magazine, and the New York Times. He has been

showcased on NBCs Nightly News, CNNs

NewsNight, The Big Idea, CNBCs Business

Nation and NBCs Today Show.

About FT Press

FT Press ( is an

imprint of Pearson, and publishes high-quality books in the areas of

General Business, Finance and Investing, Sales and Marketing,

Leadership, Management and Strategy, Human Resources, and Global

Business. Our brand is built on the concept of signing and publishing

the worlds best minds on the most relevant


Keyword Tags:

email marketing, identity theft, social networking

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