Business News
Ohio High School Athletic Association and Nationwide Insurance Continue Partnership to Highlight Teen Safety
2008-08-22 13:00:00
'Buckle Up' Campaign addresses number one killer of teens
COLUMBUS, Ohio, Aug. 22 /EMWNews/ -- The Ohio High School Athletic
Association (OHSAA) and Nationwide Mutual Insurance announced today that
they are joining forces once again to promote smart teen driving through
the Buckle Up for a Successful Season campaign.
"On behalf of the Ohio High School Athletic Association, I want to
thank Nationwide Insurance for their continued commitment to the Buckle Up
for a Successful Season campaign. From the beginning, Nationwide recognized
the significance of this campaign and their efforts to encourage teen
drivers to 'buckle-up' should be applauded. We all share a responsibility
for the safety of Ohio's youth and I'm excited that Nationwide will remain
a valuable partner in this important cause," Daniel B. Ross, Ph.D.,
Commissioner of the OHSAA, said.
"The best way to keep teens safe on the road is by helping them become
smart drivers," said Bill Windsor, associate vice president of safety for
Nationwide. "Buckle Up for a Successful Season reminds teens that being a
smart driver starts with fastening your seatbelt." Nationwide operates
http://www.nationwidesmartride.com, a website dedicated to teen driving.
Vehicle crashes remain the number one cause of death for teenagers,
accounting for roughly a third of all deaths in this age group. According
to the most recent data available in 2006, nearly 66 percent of 16-20 year
olds killed in Ohio accidents were not wearing a safety belt. The Buckle Up
for a Successful Season campaign has one simple yet powerful goal -- to
achieve a safer highway environment. The campaign, which commences with the
upcoming high school football season, is in its 5th year.
Buckle Up for a Successful Season is a community-level traffic
initiative that involves a large portion of the 833 member schools that are
part of the Ohio High School Athletic Association. The objective is to
promote a safer highway environment by reminding and encouraging
student-athletes, coaches, cheerleaders, band members, and fans to buckle
up when going to school, practices, games -- everywhere, every time. Signs,
program advertising and events are among the techniques used at various
high schools.
About Nationwide:
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more than
$160 billion in assets. Nationwide ranks #104 on the Fortune 500 list. The
company provides a full range of insurance and financial services,
including auto, motorcycle, boat, homeowners, life, commercial insurance,
administrative services, annuities, mortgages, mutual funds, pensions,
long-term savings plans and health and productivity services. For more
information, visit http://www.nationwide.com .
Contact Information: Rachel Allenick
Home Team Marketing
812 Huron Rd. Ste 205
Cleveland, Ohio 44115
Phone: 216-566-8326
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