Omniture Wins “Best Web Analytics Platform” Award at Search Engine Strategies Conference and Expo 2008

OREM, UT–(EMWNews – August 25, 2008) – Omniture, Inc. (NASDAQ: OMTR), a leading provider

of online business optimization software, today announced that the company

has won the “Best Web

Analytics Platform” award at the Search Engine Strategies (SES)

Conference and Expo 2008, highlighting the benefit of powering search

marketing with the industry’s leading Web analytics solution.

The first-annual SES Awards honored outstanding search marketing products,

campaigns, agencies and companies in 15 categories and were created to

celebrate the conference’s 10-year anniversary. The winning entries were

selected by 32 judges from Fortune 500 companies, interactive agencies,

media companies and the editorial staff of Incisive Media, which publishes

ClickZ and Search Engine Watch. Judges determined the winning entries based

on the product’s overall innovation, achievement, execution and approach.

“Search marketing and Web analytics are inseparably linked,” said Gail Ennis, senior

vice president of marketing at Omniture. “Measuring conversion through Web analytics gives marketers the true outcome of their search

campaigns and Omniture SiteCatalyst continues to be recognized as the leading

Web analytics solution on the market today. When coupled with Omniture SearchCenter for managing search ad spend and key

word bidding among the leading search engines, Omniture

customers can increasingly optimize their online marketing and increase

their return on ad spend.”

SES is the leading international conference series for webmasters, digital

agencies, online marketers and corporate decision makers.

About Omniture

Omniture, Inc. is a leading provider of online business optimization

software, enabling customers to manage and enhance online, offline and

multi-channel business initiatives. Omniture’s software, which it hosts and

delivers to its customers as an on-demand subscription service and

on-premise solution, enables customers to capture, store and analyze

information generated by their Web sites and other sources and to gain

critical business insights into the performance and efficiency of marketing

and sales initiatives and other business processes. In addition, Omniture

offers a range of professional services that complement its online

services, including implementation, best practices, consulting, customer

support and user training through Omniture University™. Omniture’s

nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft,

Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and

SiteCatalyst are registered trademarks of Omniture, Inc. in the United

States, Japan, Canada, and the European Community. Omniture, Inc. owns

other registered and unregistered trademarks throughout the world. Other

names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute

“forward-looking statements” within the meaning of Section 21E of the

Securities Exchange Act of 1934 and Section 27A of the Securities Act of

1933, including, but not limited to, statements regarding the abilities and

expected benefits of our services to customers and strategic partners.

These statements are based on current expectations and assumptions

regarding future events and business performance and involve certain risks

and uncertainties that could cause actual results to differ materially,

including but not limited to, risks associated with our ability to ensure

that our solutions address the specific requirements of our customers, the

continued adoption by customers of our services, including Omniture

SiteCatalyst, SearchCenter and other services, the significant capital

requirements of our business model, our ability to develop or acquire new

services and enhance existing service offerings, risks associated with our

acquisition strategy and disruptions in our business and operations as a

result of acquisitions, the continued growth of the market for on-demand,

online business optimization services, changes in the competitive dynamics

of our markets, errors, interruptions or delays in our services or other

performance problems with our services, our ability to hire, retain and

motivate our employees, the adoption of laws or regulations, or

interpretations of existing law, that could limit our ability to collect

and use Internet user information, expansion of our international

operations; and such other risks described in Omniture’s quarterly report

on Form 10-Q for the three months ended June 30, 2008, and from time to

time in other reports filed by Omniture with the U.S. Securities and

Exchange Commission. These reports are available on the Investor Relations

section of our web site at http://www.omtr.com. Omniture undertakes no duty

to update any forward-looking statement to conform the statement to actual

results or changes in the company’s expectations.