One Bowl Stronger, One Step at a Time

2008-07-15 08:00:00

 New Smart Start (R) Strawberry Oat Bites Cereal Makes it Easy to Live With

                                   Heart



    BATTLE CREEK, Mich., July 15 /EMWNews/ -- Girls' nights with your

old college roommates. Long weekends with the grandkids. Holidays with the

entire family. Date night alone with your husband. It's moments like these

that warm the heart and make life so special. And it's moments like these

that make you realize how important it is to keep your heart healthy. Smart

Start (R) cereal is empowering women to take charge of their heart health

with its new Smart Start (R) Strawberry Oat Bites cereal.



    When it comes to heart health, it's about small, simple steps that add

up to daily feelings of accomplishment. Smart Start (R) Strawberry Oat

Bites cereal contains whole-grain oats, potassium and is low sodium,

ingredients that promote heart health(1). And its great taste makes it an

easy addition to your daily routine. New Smart Start (R) Strawberry Oat

Bites cereal, together with simple everyday lifestyle changes, give women

ways to get one step closer to a strong heart.



    "Heart health is a journey that requires a person to set their own

goals and define success for themselves," said Jennifer Garrett, Ph.D.,

director of nutrition marketing, Kellogg Company.



    "Smart Start Strawberry Oat Bites cereal is one easy step along the way

to accomplishing those goals."



    Do It with Heart



    Women put heart into everything they do. And with Smart Start (R)

Strawberry Oat Bites cereal, it's easier to put a little health back into

your heart.



    In addition to its new cereal, Kellogg Company is also offering online

tools at http://www.kellogg.com/healthybeginnings to help women chart their

progress toward a more heart-healthy lifestyle. Heart-health expert Dr.

Suzanne Steinbaum urges women to take an active role in their heart health.



    "Small changes to promote heart health can add up to big results," Dr.

Steinbaum said.



    "Kellogg is not only making heart health taste better, but it's also

offering women some great online tools, like BMI trackers and a heart

disease risk assessment quiz."



    In addition to eating a heart-healthy breakfast like Smart Start (R)

Strawberry Oat Bites cereal, you can also take simple steps to make your

heart one activity stronger:



    -- All the world's a gym. Become one chore stronger, you choose how.

Dance around the house for a few minutes while you're dusting or do some

lunges while you're vacuuming. Deep breaths can help with stress management

and relaxation, two important things to be part of your day. And,

increasing your heart rate, whether it be dancing around the house or doing

lunges, can help protect your heart!



    -- Put some muscle into it. Replace your electric mixer with a whisk

and stir as fast as you can until the job's done.



    -- Take a friend. Whether it's a girlfriend or a furry friend,

enlisting the help of someone else is a great way to get motivated. Ask

your girlfriend to go on a walk with you. Don't have that much time? Give

Fido a break and fetch the paper yourself!



    -- Play time. Whether it's hopscotch or kickball, don't be afraid to

join in on the fun with your kids or grandkids.



    -- Just keep moving. Take the stairs, park further away from the store,

keep moving, keep breathing ... just keep going.



    For more information and tips for keeping your heart healthy, visit

http://www.SmartStart.com.



    About Kellogg Company



    With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the

world's leading producer of cereal and a leading producer of convenience

foods, including cookies, crackers, toaster pastries, cereal bars, frozen

waffles, and meat alternatives. The company's brands include Kellogg's,

Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies,

Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready

Crust and Kashi. Kellogg products are manufactured in 19 countries and

marketed in more than 180 countries around the world. For more information,

visit the Kellogg Company web site at http://www.kelloggcompany.com.



    (1) Diets low in saturated fat and cholesterol that include 3 grams of

soluble fiber per day from rolled oats may reduce the risk of heart

disease. One serving of Smart Start Strawberry Oat Bites provides 1 gram of

this soluble fiber.



    Diets containing foods that are a good source of potassium and low in

sodium may reduce the risk of high blood pressure and stroke.





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