Online Exclusive: Beloit College Mindset List Announced Via Webcast

     List creators discuss the cultural implications for Millenials via

                         Mediasite by Sonic Foundry



    MADISON, Wis., Aug. 19 /EMWNews/ -- Beloit College today

announced its 11th annual Mindset List via webcast using Mediasite by Sonic

Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media

webcasting and knowledge management. For the first time the creators of

this list -- which has become the most popular back to school topic in

higher education -- will discuss the landmark compilation in the exclusive

webcast.



    The webcast is now available at http://www.beloit.edu/mindsetwebcast.



    The Mindset List, conceived by Tom McBride, Keefer Professor of the

Humanities and Ron Nief, director of public affairs at Beloit College, is a

set of touchstones that shape the lives of Gen Y students entering college

this fall. The material is gathered from parents, current students,

faculty, anonymous contributors who call and email ideas, and through

researching a wide range of media -- from Rolling Stone to the Wall Street

Journal -- published around the time these students were born. McBride and

Nief say the Mediasite webcast is the perfect avenue to explain how the

list originated, and why it's become such a cultural phenomenon. In the

webcast, the list authors provide deeper insight into key patterns that

emerge, and ultimately will need to be addressed, as this generation moves

into the workforce, such as transparency vs. privacy, sustainability and

multiculturalism.



    "We create this list each year as a reminder of the rapidly changing

frame of reference for each new generation entering college. The mindset of

these students is quite different than the faculty who are about to prepare

them to become the leaders of tomorrow," said Nief. "As the list changes

each year so does our means of distributing it. We're pleased that this

year represents our first webcast using Mediasite."



    "The list is terrific for a chuckle, terrific if you have a mildly

masochistic need to feel old and it's terrific in giving you a snapshot of

what's happened in the last 18 years," said McBride. "It's also a nice

snapshot of the attitudes and events of entering college students."






    Some highlights of the 11th Annual Beloit College Mindset List include:

    -- Sammy Davis Jr., Jim Henson, Ryan White, Stevie Ray Vaughan and Freddie

       Krueger have always been dead.

    -- Harry Potter could be a classmate playing on their Quidditch team.

    -- Since they were in diapers, karaoke machines have always been annoying

       people at parties.

    -- They've always been looking for Carmen Sandiego and GPS satellite

       navigation systems have always been available.



    "This webcast was a distinctive partnership for Sonic Foundry because,

like Beloit College, we too follow the evolution of student expectations,"

said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "Sonic Foundry

is on the cutting-edge of creating technology for blended learning,

empowering schools to meet those expectations. We're pleased to partner

with Beloit College to single out the distinguishing characteristics of

today's college students."



    Since its introduction in 2003, Sonic Foundry's Mediasite has set the

standard as a transformational communication medium for delivering critical

information and sharing knowledge. Trusted by more than 600 colleges and

universities, the patented Mediasite webcasting and content management

system quickly and cost-effectively automates the capture, management,

delivery and search of rich media presentations that combine audio, video

and accompanying graphics for live or on-demand viewing.

    About Sonic Foundry(R), Inc.



    Founded in 1991, Sonic Foundry (NASDAQ: SOFO,

http://www.sonicfoundry.com) is the recognized market leader for rich media

webcasting and knowledge management, providing education and training

solutions and services that link an information-driven world. Based in

Madison, Wisconsin, the company has received numerous awards including the

2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media's

Baseline Magazine's sixth fastest-growing software company with sales under

$150 million and Deloitte's Technology Fast 500. Named a Bersin &

Associates 2007 Learning Leader, Sonic Foundry's webcasting and knowledge

management solutions are trusted by education institutions, Fortune 500

companies and government agencies for a variety of critical communication

needs. Sonic Foundry is changing the way organizations communicate via the

web and how people around the globe receive vital information needed for

education, business, professional advancement and safety. Product and

service names mentioned herein are the trademarks of Sonic Foundry, Inc. or

their respective owners.



    Certain statements contained in this news release regarding matters

that are not historical facts may be forward-looking statements. Because

such forward-looking statements include risks and uncertainties, actual

results may differ materially from those expressed in or implied by such

forward-looking statements. Factors that could cause actual results to

differ materially include, but are not limited to, uncertainties pertaining

to continued market acceptance for Sonic Foundry's products, its ability to

succeed in capturing significant revenues from media services and/or

systems, the effect of new competitors in its market, integration of

acquired business and other risk factors identified from time to time in

its filings with the Securities and Exchange Commission.