Outdoor Channel’s Fishing Ratings Soar

2008-07-15 07:30:00

 Household Delivery for Fishing Programming Block Increases 77 Percent from

                               Previous Year



    TEMECULA, Calif., July 15 /EMWNews/ -- Outdoor Channel, America's

Leader in Outdoor TV, today announced record ratings increases for its

Friday Night Fishing block of outdoor programming. The block airs Fridays 7

p.m. to 12 midnight. Compared with year-to-date 2007 (January - June), the

network increased household delivery for its fishing block of programming

by 77 percent.



    "We've made a real effort to improve our fishing lineup -- in terms of

both quality and range of offering," said Tom Hornish, COO at Outdoor

Channel. "We believe that our ratings growth confirms the Friday Night

Fishing block's appeal to anglers."



    Friday Night Fishing has become one of Outdoor Channel's most popular

blocks, with over half of the programs shot and delivered in crisp, clear

HD. For Q3 2008, Outdoor Channel has strengthened the Friday night lineup

by adding The Catch: Costa Rica, a reality series, and a network original,

Fly Fishing the World. Both programs are shot in HD.



    Outdoor Channel's fishing lineup also includes several HD favorites

like Familiar Waters with Mike Pawlawski, Randy Jones' Strike Zone,

Speargun Hunter, Tarpon of Boca, Trout Unlimited On the Rise, Ultimate

Match Fishing and World Class Sport Fishing.



    About Outdoor Channel



    Outdoor Channel is America's Leader in Outdoor TV, offering programming

that captures the excitement of hunting, fishing, shooting, off-road

motorsports, adventure and the Western lifestyle. The network can be viewed

on multiple platforms including high definition, video-on-demand, as well

as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary

of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information

about Outdoor Channel, please visit http://www.outdoorchannel.com.





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