2008-07-15 07:30:00
Household Delivery for Fishing Programming Block Increases 77 Percent from
Previous Year
TEMECULA, Calif., July 15 /EMWNews/ -- Outdoor Channel, America's
Leader in Outdoor TV, today announced record ratings increases for its
Friday Night Fishing block of outdoor programming. The block airs Fridays 7
p.m. to 12 midnight. Compared with year-to-date 2007 (January - June), the
network increased household delivery for its fishing block of programming
by 77 percent.
"We've made a real effort to improve our fishing lineup -- in terms of
both quality and range of offering," said Tom Hornish, COO at Outdoor
Channel. "We believe that our ratings growth confirms the Friday Night
Fishing block's appeal to anglers."
Friday Night Fishing has become one of Outdoor Channel's most popular
blocks, with over half of the programs shot and delivered in crisp, clear
HD. For Q3 2008, Outdoor Channel has strengthened the Friday night lineup
by adding The Catch: Costa Rica, a reality series, and a network original,
Fly Fishing the World. Both programs are shot in HD.
Outdoor Channel's fishing lineup also includes several HD favorites
like Familiar Waters with Mike Pawlawski, Randy Jones' Strike Zone,
Speargun Hunter, Tarpon of Boca, Trout Unlimited On the Rise, Ultimate
Match Fishing and World Class Sport Fishing.
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming
that captures the excitement of hunting, fishing, shooting, off-road
motorsports, adventure and the Western lifestyle. The network can be viewed
on multiple platforms including high definition, video-on-demand, as well
as on a dynamic new website. Outdoor Channel is a wholly owned subsidiary
of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information
about Outdoor Channel, please visit http://www.outdoorchannel.com.
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