Premier Sewing Machine Brand Continues 146 Year Heritage of

Delivering Sewing Precision with Its New CREATIVE™,

EXPRESSION™ and HOBBYLOCK™

Lines of Machines

HAMILTON, Bermuda–(EMWNews)–Today SVP Worldwide, owner of PFAFF®—the

world’s leading brand of premier sewing and

embroidery machines, announced the largest introduction of new sewing,

embroidery and overlock machines in the 146 year history of PFAFF.

Unveiled for the first time at the 2008 PFAFF International Dealer

Convention held in Dallas, Texas, USA, the new CREATIVE™

2.0, CREATIVE™ 4.0 sewing and embroidery

machines, the EXPRESSION™ 2.0, EXPRESSION™

3.0, QUILT EXPRESSION™ 4.0 sewing machines

and the HOBBYLOCK™ 2.0 overlock and serger

extends the latest innovations and technology to sewers in

straightforward yet highly advanced machines.

“PFAFF’s historic

unveiling emphasizes the company’s commitment

to remain ahead of the competitive curve and provide products sewers

aspire to own,” said Don Fletcher, CEO of SVP

Worldwide. “The company’s

entrenched commitment to research and development through technology and

consumer input is allowing our business to remain fresh with innovation

as the popularity of sewing continues to grow throughout the world.”

The new state-of-the-art machines offer unparalleled sewing precision,

brightness and space. The Original IDT™

feature, precise positioning, adjustable LED lighting, the longest

free-arm and most space to the right of the needle are only a few

examples of the hundreds of features now being made available.

The CREATIVE 2.0 and CREATIVE 4.0 sewing and embroidery machines are the

newest members of the CREATIVE line of PFAFF machines. Created using the

new PFAFF platform which set an industry-wide standard for sewing space

(250mm, 10 inches, space to the right of the needle), the CREATIVE 2.0

and CREATIVE 4.0 machines provide sewers an intuitive user interface

that enables the creation of complex and large embroidery designs with a

touch of a stylus. The available 300 intricate 9 mm stitches on the

CREATIVE 4.0 machine will inspire new ideas. In addition, the top of the

line CREATIVE VISION™ sewing and embroidery

machine remains the number one desired machine for advanced sewers. Its

brand new features include automatic Cut Jump Stitch, tapering with

patchwork, new beading and candlewicking stitches, and the ability to

see how much time it will take to embroider a color block.

The new EXPRESSION line of sewing machines will bring affordable high

quality features to sewers around the world. With 37 different needle

positions available for a straight stitch, sewers can place each stitch

exactly where desired with a simple touch of a button. Prominent

features include dual lighting, 9 mm high quality stitches, and a

graphic display where sewers can see the actual size of the stitch on

the screen. Sewing tubular items like sleeves is convenient with the

long slender free-arm. Adding a personal design to quilts through

free-motion sewing and embroidery is now made easy.

The new HOBBYLOCK 2.0 overlock machine saves sewers time as it handles

sewing, trimming and finishing in one step. These multifunctional

features that create 1,300 stitches per minute are ideal for the sewer

who likes precise results in stretch fabric and knits.

“PFAFF’s attention

to detail gives sewers the ultimate sewing experience,”

said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP

Worldwide. “Our climate for continual

development allows PFAFF to create sewing, embroidery and quilting

products that are the number one choice for the world’s

advanced enthusiasts. Our new PFAFF product lines will continue to

inspire sewers to perfect their art.”

The new PFAFF CREATIVE, EXPRESSION and HOBBYLOCK machines can be viewed

at www.pfaff.com or consumers can

visit their local PFAFF authorized retailer to try the new machines.

About PFAFF

The pinnacle of German design and engineering, PFAFF sewing machines are

the world’s premier precision machines that

sewers aspire to own. The PFAFF brand has a 146 year sewing heritage

that creates a climate for continued development and design of high

quality sewing and embroidery machines. As the perfector of the sewing

craft, PFAFF machines are the catalyst for passionate sewers giving high

quality results in all aspects of sewing. Known for technical

refinements and precision, PFAFF sewing and embroidery machines inspire

sewers to perfect their art.

About SVP Worldwide®

SVP Worldwide, a global company headquartered in Hamilton, Bermuda and

doing business through its affiliated companies in over 190 countries,

specializes in the design, manufacture and sale of high quality

household sewing machines and related products under the SINGER,

HUSQVARNA VIKING, and PFAFF brand names. For more information about the

Company and the company’s brands view the

following websites: www.svpworldwide.com,

www.singer.com, www.husqvarnaviking.com,

www.pfaff.com, www.sewingideas.com,

www.myembroideries.com.

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