Business News
Phoenix Technologies Announces Phoenix MicroCore(TM) for Intel(R) Atom(TM) Processors for Netbooks and Nettops
2008-08-20 07:00:00
MILPITAS, Calif., Aug. 20 /EMWNews/ -- Phoenix Technologies Ltd. (Nasdaq: PTEC), the global leader in core systems software, today announced Phoenix MicroCore BIOS to support the new Intel Atom processor developed for simple, affordable netbooks and nettops. Phoenix MicroCore is being demonstrated in Phoenix booth #531 at the Intel(R) Developer Forum (IDF) August 19-21, 2008 in San Francisco. "As pioneers in the personal computing industry, Phoenix and Intel have traditionally worked hand-in-hand on innovation as the industry has evolved, and the emerging netbook and nettop devices offering an affordable option for education, photo and video viewing, social networking, voice over IP, e-mail, messaging, browsing, and numerous other Internet activities and basic applications are no exception," said Dr. Gaurav Banga, CTO and SVP of engineering at Phoenix Technologies. "Phoenix's leadership position in standards-based firmware uniquely positions us to help our OEM and ODM customers capitalize on Intel's newest line of processors designed to enable low-power devices and PCs to deliver extraordinary Internet experiences. We provide a compelling technology advantage and business benefit to all our customers and this latest version of our firmware product was developed in order to support the low cost, low power devices that our customers are bringing to market." "Built with the world's smallest transistors with groundbreaking low power capabilities and industry-leading 45nm Hi-k Metal Gate technology, the Intel Atom processor is driving marketplace innovation for new easy-to-use netbooks and nettops. These purpose-built devices offer affordable price points, great battery life and adequate performance for simple Internet content consumption," said Erik Reid, Director Mobile Platforms Marketing, Intel Corporation. "Phoenix's long history and expertise in core systems engineering in conjunction with Intel processors will continue to drive netbook and nettop innovation." Wachovia Capital Markets research analysts predict the market for low-cost notebooks and desktops is the computing industry's major growth driver through 2010. "Consumers are increasingly turning to low-cost alternatives to full-powered PCs for simple tasks like surfing the web and reading and sending email and Intel(R) Atom(TM) processors along with Phoenix MicroCore BIOS represents the most powerful way to deliver the desired functionality for the best cost," said Martin Lin, Director Notebook Design Center, Quanta Computer Inc. "We're pleased that Phoenix has proactively anticipated our need for superior and flexible firmware code to support these new devices for the Internet."
About Phoenix Technologies
Phoenix Technologies Ltd. (Nasdaq: PTEC) is the global market leader in
system firmware that provides the most secure foundation for today's
computing environments. The PC industry's top system builders and
specifiers trust Phoenix to pioneer open standards and deliver innovative
solutions that will help them differentiate their systems, reduce
time-to-market and increase their revenues. The Company's flagship products
and services -- AwardCore, SecureCore, FailSafe, HyperSpace, BeInSync and
eSupport -- are revolutionizing the PC user experience by delivering
unprecedented performance, security, reliability, continuity, and
ease-of-use. The Company established industry leadership and created the PC
clone industry with its original BIOS product in 1983. Phoenix has 155
technology patents and 139 pending applications, and has shipped in over
one billion systems. Phoenix is headquartered in Milpitas, California with
offices worldwide. For more information, visit http://www.phoenix.com
Phoenix, Phoenix Technologies, Phoenix FailSafe, HyperSpace, BeInSync,
eSupport and the Phoenix Technologies logo are trademarks and/or registered
trademarks of Phoenix Technologies Ltd. All other trademarks are the
property of their respective owners.
Contact:
Phoenix Technologies Ltd.
Global Press Office
Tel : +1 408 570 1060
[email protected]
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