- Publisher Scribner and Simon & Schuster Digital Team Up with Marvel

  Entertainment and CBS Mobile to Deliver A Previously Unpublished Stephen

  King Short Story In Unprecedented Graphic, Digital Entertainment Format

  - Series May Also Be Purchased at Major Online Digital Content Retailers



    NEW YORK, July 25 /EMWNews/ -- Beginning Monday, July 28, mobile

phone users and web surfers can enjoy Stephen King's latest work in a

groundbreaking series of 25 original video episodes. The series of video

episodes was created through a unique partnership between Scribner and

Simon & Schuster Digital, Marvel Entertainment, and CBS Mobile and is

believed to be the first comic- style book adaptation specifically

developed and produced for viewing on today's most popular small screen

platforms. Starting today, viewers can go to http://www.NisHere.com or

http://www.simonsays.com to see a preview of the episodes, which will also be

unveiled at Comic-Con International in San Diego today at a panel event

featuring the creators of this pioneering venture.








    To view the Multimedia News Release, go to:

EMWNews.com/mnr/simonandschuster/34149/" target="_new">http://www.EMWNews.com/mnr/simonandschuster/34149/



    The series will also be available for purchase at major online digital

content retailers.



    The episodes are based on King's original and previously unpublished

story "N.," the tale of a psychiatrist who becomes the victim of the same

mysterious and deadly obsession as his patient, and which will be included

in his forthcoming collection of short stories Just After Sunset (Scribner,

November 11, 2008) and published as a comic book miniseries by Marvel,

launching in 2009. Featuring sophisticated production values, the episodes

were drawn by award-winning comic-book artist Alex Maleev, whose work has

appeared on NBC's "Heroes," and colored by famed comic-book colorist José

Villarrubia, best known for his collaborations with Alan Moore. They were

adapted by Marc Guggenheim, co-creator of the ABC-TV series "Eli Stone"

with creative oversight from Stephen King. The episodes are presented in a

highly designed "pan and scan" format, complete with comic book-style

graphics, an original score, sound effects, and a full cast of voiceovers

that includes Emmy and Golden Globe award nominee actor Ben Shenkman.



    Stephen King commented: "I'm always interested in new delivery systems

for stories and always curious about how those systems work with the old

storytelling verities. This one, it seems to me, works extraordinarily

well."



    "'N.' combines-cutting edge graphic content with the hot new digital

medium for entertainment to showcase Stephen King's unique talent, and we

think consumers will be excited to try this never before attempted way of

previewing his upcoming story collection," said Carolyn Reidy, President

and CEO of Simon & Schuster, Inc. "We are grateful to CBS Mobile and Marvel

Entertainment for partnering with us to bring this wonderful Stephen King

story to mobile customers and online consumers."



    "Stephen King has always been ahead of the curve," said Susan Moldow,

Executive Vice President and Publisher of Scribner. "With 'N.' he has once

again proven himself to be an innovator of the first order, offering up a

classic, chilling, and compelling King story in an entirely new format that

can reach on-the-go consumers, and keep them coming back to find out how

things unfold. 'N.' re-imagines the notion of the first serial, delivering

prepublication content to where the new readers are."



    Beginning Monday, July 28, and running through Friday, August 29, the

video episodes (each running approximately two minutes), will be released

in serial fashion on consecutive weekdays for five weeks, at no additional

charge to mobile users, through the largest mobile carriers. As an added

bonus for consumers, the episodes will also be available on the web through

the CBS Audience Network, capable of reaching 92% of the U.S.-based online

audience and consisting of online partners such as TV.com, AOL, Microsoft,

Yahoo, Fancast, Joost, Bebo, Netvibes, Sling Media, and Veoh as well as Web

sites from CBS's owned television, radio, and affiliated stations, and at

http://www.NisHere.com. Visitors to http://www.NisHere.com will also be able to embed the

player and episodes on blogs and social networking sites, and to preorder

the book.



    At the same time, paid download customers will be able to purchase

blocks of 5 episodes for $0.99 or buy a Season Pass for the entire series

for $3.99.



    A limited-printing collector's edition, featuring the book and a DVD of

all the video episodes, will be made available when Just After Sunset goes

on sale in November.



    "The series of 'N.' mobile episodes is a groundbreaking moment in

visual storytelling, multimedia entertainment, and content development,"

said Ruwan Jayatilleke, Senior Vice President of Strategic

Development-Acquisitions, Marvel Entertainment, Inc. "The synergy between

Marvel, Scribner, Simon & Schuster Digital and CBS in bringing this venture

in entertainment to fruition has been phenomenal. It is only fitting that

such collaboration occurs under the auspices and creative inspiration of

Stephen King and his infectious storytelling."



    "We are excited to be collaborating with partners who share our belief

that the mobile device is worthy of content made specifically for it," said

Jeff Sellinger, Executive Vice President, CBS Mobile. "A project of this

scope and scale speaks to the strength and value of mobile as an

entertainment distribution platform. We look forward to bringing these 25

unique episodes to our video partners and users, and applaud our partners

for creating quality made-for-mobile content. We hope that many will follow

their lead."



    Editors/Webmasters: Downloadable video and still images are available

upon request.

    About Scribner/Simon & Schuster



    Scribner is a division of Simon & Schuster, Inc., a part of CBS

Corporation. Simon & Schuster, Inc. is a global leader in the field of

general interest publishing, dedicated to providing the best in fiction and

nonfiction for consumers of all ages, across all printed, electronic and

multi-media formats. Its divisions include the Simon & Schuster Adult

Publishing Group, Simon & Schuster Children's Publishing, Simon & Schuster

Audio, Simon & Schuster Digital, and international companies in Australia,

Canada, and the United Kingdom.



    About Marvel Entertainment, Inc.



    With a library of over 5,000 characters built over more than sixty

years of comic book publishing, Marvel Entertainment, Inc. is one of the

world's most prominent character-based entertainment companies. Marvel

utilizes its character franchises in licensing, entertainment (via Marvel

Studios) and publishing (via Marvel Comics), with emphasis on feature

films, television, DVD, consumer products, video games, action figures,

role-playing toys and promotions. Marvel's strategy is to leverage its

franchises in a growing array of opportunities around the world.



    About CBS Mobile



    CBS Mobile, a division of CBS Interactive Inc., is charged with

building CBS Corporation's wireless business across entertainment, sports

and news for CBS, The CW, and CBS Paramount Television. As part of this

mission, CBS Mobile offers consumers some of the most innovative and

best-of wireless content available today, ranging from the nation's first

mobile video alerts for CBS Mobile News, CBS Sports Mobile and

entertainment properties, to some of the nation's largest mobile Web sites,

made-for-mobile video on all major carriers, a 24/7 mobile television

network, and partnerships with the world's more leading edge mobile

technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and

CBS) is the parent company of CBS Interactive, Inc.