Physic Ventures Closes First Fund Focused on Consumer-Driven Health and Sustainable Living Sectors

Venture Firm Invests at the Convergence of Life Science and Lifestyle

SAN FRANCISCO–(EMWNews)–Physic Ventures (www.physicventures.com)

today announced the closing of Physic Ventures, LP, a $159 million

venture capital fund that invests in science-based, consumer-directed

health and sustainable living companies. Physic Ventures “invests

in keeping people healthy” and provides

capital and expertise to early-stage companies that develop enabling

technologies, branded products and innovative distribution channels.

Physic Ventures has made five investments since its first close in April

2007, including Pharmaca Integrative Pharmacy Inc. (www.pharmaca.com),

Expresso Fitness (www.expresso.com),

Elixir Pharmaceuticals (www.elixirpharm.com),

Dreamerz Foods (www.dreamerz.com),

and Novomer (www.novomer.com). Each

company reflects the firm’s strategy to invest

in technology-driven businesses that enable prevention, prediction,

performance, and personalization of personal and planetary health

solutions in the consumer market.

“The substantial support we received from high caliber limited partners,

both institutional and strategic, is a vote of confidence for our

strategy to grow businesses that capitalize on major shifts in the

healthcare environment,” said William Rosenzweig, Managing Director,

Physic Ventures. “We are gratified that we

exceeded our fundraising target and attracted a diverse group of

experienced investors to our partnership.”

Dion Madsen, Managing Director, said “There

are pressing challenges in today’s health and

sustainability climate that require scientific discovery and

entrepreneurial innovation and an ability to bring new technologies to

an increasingly consumer-centric market. We believe this presents

opportunities and a wave of emerging, burgeoning markets for the

development of technologies, products and services that address these

issues and, therefore, can result in substantial returns for our

investors.”

Physic Venture’s six-person investment team

brings together a unique blend of investment and company building

expertise in life science, materials science, healthcare and consumer

marketing. The firm plans to deploy between $7-12M per company and will

develop a portfolio of 14-16 companies with this fund.

About Physic Ventures

Physic Ventures (www.physicventures.com)

is a venture capital firm that provides capital and support to

entrepreneurs focused on building exceptional science-based,

consumer-directed health and sustainable living companies. The firm’s

strategy is to capitalize on major economic, social and political trends

shaping the landscape of personal and planetary health, including the

rapid migration toward a consumer-driven, prevention-oriented

“self-care” paradigm. Physic Ventures is based in San Francisco, CA.

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