Company’s ATV, RANGER, Victory Motorcycle and PURE Polaris Divisions

MINNEAPOLIS–(EMWNews)–Polaris Industries Inc. (NYSE: PII) today unveiled its product offerings

for 2009, highlighted by the company’s biggest product launch in

All-Terrain and Side-by-Side vehicle history, and its celebration of a

decade of success in the motorcycle industry.

The 2009 product line up featured an array of new machines driven to

showcase the powersports leader’s commitment

to delivering industry-leading quality and innovation to every kind of

rider. Polaris introduced its 2009 products to dealers in Las Vegas,

Nev., as part of its five-day summer sales meeting at The Palazzo Resort

and Casino, in Las Vegas.

“New product innovation is the driving force for Polaris success and,

with the biggest product launch in our history, Polaris continues to

fuel the fire and build momentum in 2009,” said Bennett Morgan,

president and chief operating officer, Polaris Industries Inc. “Despite

a challenging external environment, Polaris is thriving behind the

strength of its products and business practices which have fueled growth

and gains in all market categories.”

To introduce its 2009 model year motorcycles to its dealers, Victory

hosted its own “Bike Night” at the Arlen Ness Las Vegas dealership, and

kicked off its celebration as the first successful American motorcycle

company in 60 years with a one-of-a-kind stage show and custom cruiser

contest. The ATV and RANGER divisions rolled out their 2009

products with a red-hot, opening-night show filled with blazing flames,

fireworks and a collection of new, industry-leading machines which moved

dealers to the edge of their seats.

All-Terrain Vehicles

Polaris has led the way in product innovation both in the

Recreational/Utility and Sport markets. The Polaris Sportsman line was

the first American-made ATV with industry-firsts such as automatic

transmission, electronic fuel injection, independent rear suspension,

on-demand true all-wheel drive and engine braking. For high-performance

sport quads, Polaris introduced the first sport quad with independent

rear suspension and was the first manufacturer to offer a purpose-built

line up of sport quads for the track, trail and sand. The 2009 ATV

product line builds on the tradition and excellence that has come to be

expected from “The World’s Toughest ATVs.” In order to meet the

ever-changing needs of the powersports enthusiast, Polaris continues to

introduce new, innovative products and industry-leading improvements

which cater to every type of ATV rider. The new offerings in 2009 fuel

the Polaris Recreation & Utility, Sport and Youth ATV market to

unprecedented levels of performance and comfort.

• Sportsman® Line — More than One

  million ATV riders have experienced the legendary Polaris Sportsman

  line. How do you make a classic even better? Re-invent it with

  exclusive and industry-leading features that make it the “Best

  Sportsman Ever.”

• Sportsman 850 XP and 550 XP — The Sportsman 850 XP and 550 XP

  join the Polaris family of premium 1-Up Sportsman ATVs this year. With

  an even better ride than the classic Sportsman, these two new models

  are built for “Xtreme Performance.” The Sportsman 850 XP and 550 XP

  are 99 percent new and come equipped with exclusive and

  industry-leading features. The Sportsman 850 XP boasts a new,

  more-powerful 850cc, twin EFI engine that churns out 70 horsepower,

  while the Sportsman 550 XP has a new 549cc, single EFI engine with 40

  horsepower. An upgraded suspension including Dual A-Arm front

  suspension and Rolled IRS in the rear makes the new Sportsman XP’s

  ride smoother and more controlled. In addition, the two new models

  feature better clutching, the highest pulling and towing power and the

  biggest rack capacity of any ATV on the market, making it not only

  scream down the trails but also an extremely tough work companion. For

  added steering ease on the toughest terrain, Polaris is offering a

  power steering version of both models. Polaris’

  power steering system is the most powerful system available offering

  variable assist which provides the least steering effort at slow

  speeds and more positive feedback and more resistance at high speeds.

  The new Sportsman XPs also boast an updated look that includes better

  ergonomics, new wheels and a better fit and finish.

• Sportsman 800 6×6 Big Boss — There’s big and than there is the

  Sportsman 800 6×6 Big Boss. New in 2009, the workhorse of the

  Sportsman line has an 800-class engine, six-wheel independent

  suspension and six-wheel shaft drive to go along with the Polaris

  Engine Braking System (EBS) and Active Descent Control (ADC). The

  Sportsman 800 6×6 Big Boss combines more power and a smoother

  suspension to give riders the ultimate work ATV.

Polaris will continue to offer the Sportsman 800 EFI H.O., the Sportsman

500 EFI, Sportsman 500 H.O., Sportsman 400 H.O., Sportsman 300 and Trail

Boss 330 as part of its value line of ATVs in 2009. Polaris’ 2-Up

offering includes the most-versatile Sportsman X2 line (Sportsman 800 X2

and Sportsman 500 X2) and “The World’s Most Comfortable ATVs”, the

Sportsman 800 EFI Touring and Sportsman 500 EFI Touring also will be

available for 2009.

• High Performance Sport ATVs — Polaris has redesigned its high

  performance line of Outlaw sport quads with a new look in 2009. Each

  of the three Outlaw models (Outlaw 525 IRS, Outlaw 525 S and the

  Outlaw 450 MXR) received new, aggressive styling with a single

  headlight, a lowered center of gravity, conventional steering and a

  six-pound weight reduction. The 2009 Outlaws also sport aluminum heel

  pockets and front bumper, adjustable front brake lever and a steering

  post that accepts thicker bar mounts for easier customization. The

  2009 Outlaw models with their new look, key premium features to go

  along with KTM power plants, 5-speed transmission with reverse and

  hydraulic clutch deliver the highest level performance on the trail,

  the track or in the dunes.

• Youth ATVs – For 2009, Polaris

  combined their hottest-selling Side-by-Side, the RANGER RZR, with

  its best-selling Youth ATV lineup to create the RANGER RZR 170. For

  youth riders 12 and up, the youth RANGER RZR 170 has a

  four-stroke, air-cooled, 169cc engine with electric start and an

  automatic transmission. Styled similar to its adult counterpart, the

  Side-by-Side has a sporty, aggressive look and holds a driver and

  passenger for double the fun. Polaris will continue to offer the

  Sportsman 90, Outlaw 90 and the Outlaw 50 which received significant

  enhancements for a better ride. Polaris reduced the shifting effort,

  improved the durability, ride, turning radius and cold-starting, and

  added a running tail light on all Youth models for 2009. In addition,

  the Polaris youth line continues to lead the way in rider

  safety with features such as a removable ignition key and electronic

  throttle safety control. Speed controls enable adults to set a maximum

  speed control limit while other safety features including daytime

  running lights, full floorboards and heat shields help protect young

  riders.

“2009 marks the evolution of our ATV line,”

said Mike Dougherty, vice president for the ATV Division at Polaris. “The

addition of the next-generation, 99 percent all-new Sportsman XP models,

the redesign of the Outlaw models and the addition of a Youth RANGER

RZR is part of our commitment to continue to innovate our ATVs to

meet the ever-changing needs of the ATV enthusiast.”

RANGER™ Side-by-Side Vehicles

Model Year 2009 brings the most significant product launch in Polaris RANGER

history with the introduction of the next generation of RANGER

utility vehicles, and the addition of the pure-sport RANGER RZR

S. Whether you want to work harder or play faster, the 2009 RANGER

Side-by-Side lineup brings exciting new models and big improvements to

everyone in RANGER country.

• RANGER Utility — The rugged re-engineered RANGER

  utility lineup featuring the new RANGER 4×4, RANGER XP

  and RANGER HD, the ultimate heavy-duty utility vehicle, ushers

  in a new era in RANGER history. The new 2009 RANGERs

  were redesigned to work harder with the most-armored front end ever

  designed for protection of critical components, a redesigned bumper

  for added durability, front end protection and other hardest working

  features including easier steering, more dash storage and new,

  work-enabling ergonomics. In addition, an exclusive, Dual A-arm,

  motion ratio, preloaded suspension adjustment and anti-kickback

  steering make the smoothest ride in the industry even smoother. The RANGER

  CREW, the only six-passenger, electronic fuel injected and fastest

  people hauler on the market, and the monster-traction RANGER

  6×6 round out the hardest working, smoothest riding utility vehicle

  lineup on the market

• RANGER HD – Known as

  the ultimate “Hardest Working, Smoothest

  Riding” Side-by-Side, the new RANGER

  HD is perfect for farm, construction site or any application that

  requires heavy hauling and towing. The new RANGER HD

  is equipped with all of the new RANGER features plus the

  first-ever Self-Leveling Suspension on a utility vehicle. When

  hauling loads such as fertilizer, feed or building materials, the

  Nivomat® shocks automatically adjust the

  suspension resulting in the highest loaded ground clearance of any

  utility vehicle. In addition, the RANGER HD’s

  power steering with exclusive Variable Assist allows for one-finger

  steering at low speeds and eliminates feedback at high speeds so the

  operator can work longer and enjoy the ride.

• RANGER RZR – The RANGER RZR

  took the Side-by-Side industry by storm as the fastest-accelerating

  and only trail-capable Side-by-Side on the market in 2008. This year,

  Polaris is offering the recreational rider thirsting for ultimate

  sport performance, the new RANGER RZR S. Polaris also added two

  red-hot RANGER RZR models for 2009 –

  Nuclear Sunset with custom paint, cut and sew seats, custom decals on

  the hood and sides, silver-painted cab and springs, and 8-spoke, cast

  aluminum rims; and Sunset Red with custom paint, cut and sew seats,

  black cab, silver-painted springs, and 8-spoke, cast aluminum rims. In

  addition, the 2009 RANGER RZR features smoother transmission

  shifting, a more-durable shoulder bolster, reduced exhaust noise,

  covered, under-seat storage and a new heel pocket to limit motion on

  the gas pedal for improved low-speed driving.

• RANGER RZR S – The new RANGER

  RZR S is the ultimate, pure-sport Side-by-Side built for

  the desert, dunes and open spaces. The machine delivers unmatched

  performance using an 800 H.O. EFI Polaris twin engine that churns out

  a 63 MPH top speed for the serious adrenaline junkie. Tocomplement the

  screaming speed, the RANGER RZR S features Polaris’

  exclusive, long travel suspension kit, high-performance features such

  as Chrome-Moly upper front A-Arms and adjustable Fox®

  performance shocks, and a custom Turbo Silver paint scheme with

  race-inspired graphics, fender flairs and 26-inch Maxxis Big-Horn

  tires with 12-inch, eight-spoke aluminum rims for an ultra-aggressive

  look.

“The 2009 line up is the most-significant and

extensive product introduction in RANGER history,”

said Matt Homan, general manager of Polaris’

Side-by-Side division. “We took the

industry-leading RANGER and made it work harder and ride

smoother, creating the hardest working, smoothest riding utility

Side-by-Sides ever built. We improved the hottest Side-by-Side on the

market, the RANGER RZR, and added the RANGER RZR S for the

pure-sport market. Our 2009 line up has a vehicle for any Side-by-Side

enthusiast making it the most-complete offering of Side-by-Sides by any

manufacturer.

”Victory Motorcycles®

Victory motorcycles celebrated 10 years of looking ahead with the

introduction of its 2009 lineup, comprised of the industry’s highest

quality, modern, innovative American motorcycles. In 2009, Victory once

again has delivered a full line of cruisers and touring bikes with

unique, progressive styling, including the sculpted fuel tanks,

custom-inspired bodywork and stunning paint and chrome that highlights

the bikes’ smooth, flowing lines it is renowned for. With over 50,000

riders on the open road, Victory’s growth has attracted new legions of

riders who are younger, better educated, more affluent and drawn more

women to its products over its first 10 years, and its 2009 products

embody that change. All Victory cruiser models this year will feature a

new monochrome Victory tank badge signifying an evolutionary change in

the company’s brand, along with other improvements and enhancements

providing riders with more power, better handling and superior comfort.

In addition, the entire 2009 cruiser line has received enhancements and

improvements to its lighting, drivetrain, fuel pump and fuel tank, along

with new wheels and sprockets, all geared to maintain the industry’s

highest customer satisfaction rating of 94 percent and provide riders

with the ultimate motorcycle experience.

• 10th Anniversary Victory Vision® —

  To celebrate the 10th Anniversary of Victory motorcycles, Victory has

  taken 10 years of innovation and progressive design and put it into

  the most exclusive motorcycle the company has ever offered — the 10th

  Anniversary Victory Vision. Only 100 of these exclusively-numbered,

  limited-edition bikes, based on a 2009 Victory Vision Tour, will be

  produced. The 10^th Anniversary Victory Vision

  takes the class-leading comfort and breakthrough styling of the

  industry-changing, American luxury-touring cruiser and adds to it

  numerous special features. The bike is equipped with extra chrome trim

  including chrome inner leg fairings, side covers, access panel,

  grilles and a High Intensity Discharge headlight. A special

  anniversary paint scheme of Antares Red with Black Metallic accents

  and gold pinstripes – essentially the same

  colors used on the first Victory Motorcycle ever built 10 years ago –

  accompanies a special 10^th Anniversary badge

  above the taillight and on each side storage compartment. Additional

  features include heated handgrips and seats, an electronically

  controlled windscreen, communications and “infotainment” devices such

  as XM Radio, CB radio, driver-passenger communications systems and a

  Victory Vision GPS system.

• Next Generation Freedom 106/6 V-Twin Engine –

  The most significant enhancement across Victory’s

  2009 cruiser line up is the introduction of the Next Generation

  Freedom 106/6 V-Twin Engine. The Vegas Jackpot, Hammer and Hammer S

  will all be equipped with the new 106-ci/1731cc V-Twin engine,

  featuring Stage 2 Cams and a 6-speed transmission with Overdrive.

  Additionally, the Next Generation 106/6 V-Twin Engine produces 97

  horsepower and 113 foot-pounds of torque, and includes a Closed Loop

  Fuel Injection to ensure the most efficient fuel delivery for

  consistently, optimized performance.

• Kingpin Low – The 2009 Kingpin Low

  brings the ride, handling, and power of the Kingpin and introduces it

  to a new rider base. Developed to provide a better fit for smaller or

  shorter riders, the lowered classic cruiser brings a new level comfort

  and stability to go along with a visually stunning machine. The

  Kingpin Low has a lower seat height (25.2 inches –

  over one inch lower than standard Kingpin) and sculpted side covers (1

  1/2 inches narrower) that create a more direct reach to the ground.

  Adding to the comfort and confidence of the rider is the Kingpin Low’s

  easy-to-reach hand controls, 2-inch pullback handlebars and an

  adjustable brake lever to accommodate riders with smaller hands. The

  floorboards are set two inches rearward from the standard Kingpin,

  moving the controls closer to the rider and the passenger

  seat/footpegs have been removed in order to give the bike a clean,

  cool look while optimizing a solo rider’s

  comfort and confidence.

• Ness Signature Series – The creative

  artistry of Arlen and Cory Ness, two of the country’s legendary custom

  bike builders and Victory styling partners, is once again on display

  in a pair of limited edition Victory models in 2009. Both the 2009

  Arlen Ness Signature Series Victory Vision and the Cory Ness Signature

  Series Vegas Jackpot have been produced in a special, limited-edition

  quantity with less than one bike per each U.S. Victory dealer. To

  reinforce the limited-edition nature of these models, each 2009 Ness

  bike will have a metal plate with the bike’s

  number, either the Arlen Ness or Cory Ness logo, along with a

  facsimile of their respective autograph. Other features include custom

  paint schemes, tons of newly styled Ness chrome and billet

  accessories, along with Ness wheels and an extensive list of other

  Ness-designed details. Victory has also extended its partnership with

  the Ness family and will begin working with third generation custom

  bike builder, Zack Ness, on future projects.

• Roland Sands Partnership – Victory

  fueled its passion for bringing riders a fresh approach by announcing

  a new partnership with custom bike designer, Roland Sands. Together,

  Victory and Sands will continue to push the boundaries in modern

  motorcycle design and styling, creating high-quality, custom

  motorcycles geared toward attracting newer, younger riders. As part of

  its 10th Anniversary celebration this week in Las Vegas, Sands and

  Victory unveiled a custom 2009 Victory 8-Ball showcasing the

  designer’s creative genius and the unique, progressive styling Victory

  is known for.

“For 10 years Victory has been driven to present a new, higher level of

American innovation and a motorcycle for every type of rider,” said Mark

Blackwell, vice president of Victory Motorcycles. “The 2009 Victory line

up with entries in- more -every cruiser and touring segment honors the

past 10 years and, more importantly, points to the future and Victory’s

commitment to bring innovative, new products to our riders all over the

world.”

PURE Polaris:

In 2009, PURE Polaris is offering a full line up of more than 260 new

accessories for ATVs, RANGER, RANGER RZR and Victory. With

the introduction of the new Sportsman ATVs and RANGER

Side-by-Sides, PURE Polaris has a variety of new accessories for these

new models including an expansion of the industry-leading Lock & Ride

items. A new line of RANGER cabs and the introduction of the BOSS®

Lift & Carry System, which can lift and carry up to 500 lbs, allows the

Side-by-Side machines to work even harder. PURE Polaris is also offering

the industry’s first-ever 15-inch tires as part of its six new wheel and

tire packages for ATVs and RANGERs. Also in 2009, the PURE

Victory Gear team unveiled an expanded line of Victory Performance®

exhaust systems, including a stylish, new “2 Into 1 System” which offers

a smooth and powerful look to a bike.

About Polaris

With annual 2007 sales of $1.8 billion, Polaris designs, engineers,

manufactures and markets all-terrain vehicles (ATVs), including the

Polaris RANGER™, snowmobiles and Victory

motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, one of the

largest manufacturers of all terrain recreational, utility and

side-by-side vehicles (ATVs) in the world, and rapidly making impressive

in-roads into the motorcycle cruiser and touring marketplace under the

Victory® brand. The Victory motorcycle

division was established in 1998 representing the first all-new

American-made motorcycle from a major company in nearly 60 years.

Polaris also enhances the riding experience with a complete line of Pure

Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the

symbol “PII,” and

the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and

vehicle accessories are available from authorized Polaris dealers or

anytime from the Polaris homepage at www.polarisindustries.com.

Editor Note: For photography requests, please contact Brian Israel at

(952) 346-6197 or bisrael@webershandwick.com.

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