Business News
Red Square Agency Wins Stewart Enterprises Inc. Account
2008-07-17 12:10:00
MOBILE, Ala., July 17 /EMWNews/ -- Stewart Enterprises Inc., the second largest provider of funeral services in the world, named Red Square Agency its agency of record following a nationwide search including 11 agencies. Headquartered in Jefferson, La., Stewart Enterprises Inc. is a publicly-traded company (Nasdaq: STEI) that currently owns and operates 221 funeral homes and 139 cemeteries in 62 markets in the U.S. and Puerto Rico. Through its subsidiaries, the 98-year-old company provides a complete range of funeral merchandise and services, along with cemetery property, both at the time of need and on a pre-need basis. According to Leigh Ann Jeter, director of marketing, advertising and research for Stewart Enterprises, "The decision was unanimous among our senior executive staff. Red Square's team of advertising and public relations professionals provided us with more than an advertising campaign; they brought a sustainable, long term marketing approach that our entire company will rally behind. We could not be more pleased or more excited about our partnership." Rich Sullivan, Jr., president and executive creative director at Red Square, said, "We immersed ourselves into the category and found that a conventional approach wouldn't bring the success needed to achieve the company's sales goals. Stewart needed a big marketing idea coupled with breakthrough creative executions. This is a tremendous opportunity, and we are extremely pleased to be part of their team." The addition of the Stewart Enterprises account will bring Red Square Agency's annual sales to $35 million. RED SQUARE AGENCY is an independent, full-service creative advertising and public relations agency headquartered in Mobile, Ala. The agency and its work have been profiled in The Wall Street Journal, CNBC, AdWeek, Advertising Age, PRWeek, The Dallas Morning News, The LA Times, Financial Advertising Review, Healthcare Marketing Advisor, Restaurant Business and Nation's Restaurant News. Founded in 1977, the agency is a member of the American Association of Advertising Agencies and the Public Relations Society of America. Visit us at redsquareagency.com. Contact: Jennifer G. Jenkins, APR
(251) 476-1283 or (251) 591-4974 [email protected]
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