RedPrairie’s Hickey Chosen by DC Velocity as Supply Chain Industry Rainmaker

Recognized as visionary with end-to-end supply chain approach

MILWAUKEE–(EMWNews)–RedPrairie Corporation, a world leading consumer driven optimization

company, announced today that Chris Hickey, senior vice president of

sales, was chosen as a supply chain industry Rainmaker by DC Velocity

magazine. The magazine’s editorial advisory

board selected Hickey as one of twelve Rainmakers –

industry leaders who advance the practice of supply chain management.

Hickey, a six-year RedPrairie veteran, has been involved in the supply

chain industry for twelve years. His sales leadership has delivered

profits every quarter for RedPrairie. Under his sales leadership,

RedPrairie now serves eleven of the top 20 global retailers and seven of

the top ten consumer packaged goods (CPG) companies in the world.

Hickey has played a key role in RedPrairie’s

evolution to providing solutions that manage the supply chain from

end-to-end, enabling the optimization of people and products from

manufacturing all the way to the store shelf.

“Historically the distribution center has been

primarily concerned with fulfilling orders and with trailers leaving on

time. But if you are delivering to a store and they cannot receive it

efficiently or get it out onto the shelf and to the customer in a timely

fashion, it doesn’t matter how quickly it

moved through the distribution channel. Logistics professionals need to

be open-minded and look at the entire supply chain. In the retail

environment, they need to be aware of how they are sending product out

to the store. They need to prepare it, so that it can be efficiently

moved into a selling position. Our view of end-to-end takes into account

the distribution process as well as the point of final consumption,

addressing both physical movement of product and management of labor

across the entire network,” said Hickey.

“We are very proud of Chris for achieving the

supply chain industry Rainmaker award,” said

Mike Mayoras, CEO of RedPrairie. “The

strategic E²e™

approach that Chris has set as a vision for our sales team enables our

customers to pull together and chase the same goal –

an optimized consumer-driven approach to best manage their people and

products throughout the supply chain. And that has led to the astounding

growth that RedPrairie has experienced over the past six years that

Chris has been with us.”

In addition to his work at RedPrairie, Hickey has served as a member of

several key logistics industry associations, including APICS –

the Association for Operations Management, the Council of Supply Chain

Management Professionals, and the Warehousing Education and Research

Council.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company.

Built on an advanced Service

Oriented Architecture (SOA) developed over the past 15 years, the

RedPrairie integrated suite of solutions offers on-demand capabilities

to over 32,000 sites worldwide for many of the world’s

largest companies.

RedPrairie’s E²e™

solutions synchronize people and products throughout the customer buying

cycle to ensure goods reach the right place at the right time. At the

point of sale, this means consumers have access to desired products and

that the store is staffed with the right people to help them make their

purchases. In the production cycle, it means suppliers and manufacturers

time and synchronize shipments and production based on demand signals

from the retailer. And in the back room of the store, it means having

the least amount of inventory, solving the “last

yard” problem of the retail supply chain.

With 20 global service sites and standard service methods that have been

validated over the last 30 years, RedPrairie provides unparalleled

service and support. For additional information, call 1.877.733.7724, or

access www.RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.

E²e is a trademark of RedPrairie Corporation.

© 2008 RedPrairie Corporation. All Rights

Reserved.

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