Partnership will expand Reed’s

presence within all Big Y stores throughout Massachusetts and Connecticut

LOS ANGELES–(EMWNews)–Reed’s, Inc. (NASDAQ: REED) announced

today that it has formed an enhanced partnership with Big Y

Supermarkets, a family owned and family operated retail food company,

serving people’s at home food needs.

Big Y carries a wide variety of natural and organic products, including

select Reed’s Ginger Brews & Virgil’s

All Natural Sodas. Under the enhanced partnership, Big Y has committed

to begin carrying Reed’s full product line

throughout all of its 57 Big Y locations and one Fresh Acres location.

Christopher Reed, Founder and CEO of Reed’s,

Inc., stated, “This enhanced partnership with

Big Y reflects Reed’s commitment and success

in expanding into the mainstream marketplace. As a leading retailer of

natural and organic products across Massachusetts and Connecticut, Big Y

represents a significant opportunity to increase brand awareness in one

of the largest independently-owned supermarket chains in New

England.”

Ed Hanley, Vice President of Sales Northeast for Reed’s,

Inc., commented, “Our enhanced partnership

with Big Y offers Reed’s the opportunity to

greatly expand our brand awareness and reach with consumers in the

Massachusetts and Connecticut marketplaces. We look forward to working

closely with Big Y to develop full year ‘partner-with-purpose’

marketing plans, in-store sampling campaigns, Weekly Ad/Circular

participation and additional promotional efforts for the Reed’s

brand.”

About Reed’s,

Inc.

Reed’s, Inc. makes the top-selling sodas in

natural food markets nationwide, and is currently selling in 10,500

supermarkets in natural foods and mainstream. Its six award-winning

non-alcoholic Ginger Brews are unique in the beverage industry, being

brewed not manufactured and using fresh ginger, spices, and fruits in a

brewing process that predates commercial soft drinks. In addition, the

Company has acquired the top-selling root beer line in natural foods,

the Virgil’s Root Beer product line, and the

top-selling cola line in natural foods, the China Cola product line.

Other product lines include Reed’s Ginger

Candies, and Reed’s Ginger Ice Creams. Reed’s

products are sold through specialty gourmet and natural food stores,

supermarket chains, retail stores, and restaurants nationwide and in

Canada. For more information about Reed’s,

please visit the company’s website at www.reedsgingerbrew.com,

or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s

goals and strategies, contain forward-looking statements within the

meaning of Section 27A of the Securities Act of 1933, as amended, and

Section 21E of the Securities Exchange Act of 1934, as amended. While

Reed’s is working to achieve those

goals and strategies, actual results could differ materially from those

projected in the forward-looking statements as a result of a number of

risks and uncertainties, including difficulties in marketing its

products and services, need for capital, competition from other

companies and other factors, any of which could have an adverse effect

on the business plans of Reed’s, its

reputation in the industry or its expected financial return from

operations and results of operations. In light of significant risks and

uncertainties inherent in forward-looking statements included herein,

the inclusion of such statements should not be regarded as a

representation by Reed’s that they

will achieve such forward-looking statements. For further details and a

discussion of these and other risks and uncertainties, please see our

most recent reports on Form 10-KSB and Form 10-QSB, as filed with the

Securities and Exchange Commission, as they may be amended from time to

time. Reed’s undertakes no obligation

to publicly update any forward-looking statement, whether as a result of

new information, future events, or otherwise.

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