New Tasting Room Allows Guests to Swirl, Sip, Savor the Scheid Lifestyle



    MONTEREY, Calif., July 24 /EMWNews/ -- For centuries,

artists, adventurers, scientists and seafarers have answered the siren's

call of the fabled port of Monterey. They've taken inspiration here and

left behind a lasting, richly documented legacy. Today, Scheid Vineyards

announced it will debut its newest tasting room on legendary Cannery Row in

Fall 2008.



    Located at 751 Cannery Row at Intercontinental The Clement Monterey,

Scheid Vineyards' 2,000 square foot tasting room will be open daily. The

tasting room features a stylish design of coffered ceilings, recycled

hickory floors, rich mahogany paneling and vintage stucco walls that are

reminiscent of the history of Cannery Row, yet offer a modern twist of

contemporary design.



    Designed by Disrud & Associates from Healdsburg, California, the new

tasting room is an elegant venue where guests can escape the crowds and

spend some time relaxing and sipping a glass of Scheid wine. The space is

divided into three sections: retail, tasting bar and lounge area with a

fireplace. From the rustic Carmel Valley stone surrounding the fireplace to

the custom-carved wood bar and stone counter, the Scheid Vineyards tasting

room on Cannery Row offers an upscale wine experience for wine lovers and

novices alike.



    Open daily, Scheid Vineyards Cannery Row will provide tastings of

Scheid wines and Scheid Reserve wines, educational classes on winemaking

and blending, and day trips to the vineyard, as well as an expansive retail

marketplace featuring a gourmet selection of local charcuterie and cheeses

from the Culinary Center of Monterey. For more information on the tour

schedule to the Scheid Vineyards winery, departing 4 days a week from the

Cannery Row tasting room, or the event schedule for Scheid Vineyards

Cannery Row, visit the web site at http://www.scheidwines.com.



    Scheid Vineyards produces small lot, artisan wines from ten estate

vineyards in the heart of the Monterey County wine country. These diverse

sites span an array of soils, microclimates and sub-appellations, enabling

Scheid to unite a broad varietal experience under one label. Only the

finest vineyard blocks are chosen and only the best lots are selected for

bottling.



    Scheid Vineyards invites you to experience this world at its tasting

rooms, through the company's event program and wine club. Explore the

abundant agriculture, fresh cuisine and natural beauty for which the

Monterey region is renowned at the Scheid Vineyard Tasting Room at 1972

Hobson Avenue in Greenfield. The tasting room is open daily from 11:00 a.m.

- 5:00 p.m. (831) 386-0316. Scheid Vineyards newest tasting room will debut

on Cannery Row in Monterey in Fall 2008. For more information on the wines

of Scheid Vineyards and upcoming events, please call (831) 455-9990 or

visit the web site at http://www.scheidwines.com.



    Background On Interior Design Firm For The Tasting Room:



    Disrud & Associates, Inc. was established in Healdsburg, California in

1993 by nationally recognized interior designer Carol Disrud. The senior

staff has held key positions in large architectural and interior design

firms and has extensive experience in corporate, commercial, hospitality

and retail design projects in the United States, Europe, Asia and the

Middle East. They have also worked on joint venture projects where both

cooperation and careful coordination have been essential.



    The focus of the firm is to provide innovative design solutions

appropriate to the project requirements and within the client's budget.

Disrud & Associates, Inc. offers its clients the vitality and attention to

detail that are the hallmark of a small firm with highly experienced

professionals.