TOPEKA, Kan., July 15 /EMWNews/ -- This fall, students will return to school in high spirits sporting the latest must-have shoe and accessory trends such as plaid flats, argyle backpacks, graphic and high-top sneakers, moc-toe loafers, peep-toe and ballet flats, mary jane heels, wedges, and vintage-inspired pumps. At prices averaging under $20 each, kids and teens can ring in the new school year outfitted in the latest brands and trends and still celebrate fashion in today's tight economy -- courtesy of Payless(R) and its mission to democratize fashion and design in footwear. Payless ShoeSource(R) is bringing shoppers the latest styles at unbeatable prices, including its Designer Collections, which hit the runway at New York Fashion Week and include such labels as Abaete for Payless(TM), Lela Rose for Payless(TM), and Alice + Olivia for Payless(TM). The company has also secured its position as a "House of Brands" retailer with an expanded portfolio of well-known brands now offered at Payless stores including Airwalk(R), American Eagle(TM), Dexter(R), Champion(R) and Dunkman(TM). "We are committed to delivering fresh, fashion-forward branded products that channel youthful energy and individuality," said Matt Rubel, chief executive officer and president of Payless ShoeSource. "There's no better time to shop at Payless than in today's tight economic times. With the arrival of our back-to-school collection featuring top brands like Airwalk and American Eagle, not only will trend- and brand-conscious kids step out with confidence, but parents can feel assured they are getting a great value that won't blow their already strained budget." The Payless back-to-school collection features the latest trends including: -- Silhouettes - high-top sneakers, slip-on slides, moc-toe loafers, ballet flats, peep-toe flats, platforms, pumps, mary jane heels, wedges and flats -- Colors & Patterns - cream, hunter green, vintage plum, muted gray, classic black, fire engine red, plaid and argyle -- Materials - canvas, high shine patents, sparkly finishes, tweed -- Details - bows, studs, pleating, straps, buckles, chop-outs, frayed edges Coordinating handbags and clutches come in structured shapes and feature the most popular fall materials such as patent and plaid. Sturdy backpacks with multiple zipper and buckle pockets provide plenty of storage space for the student on-the-go. Sporty teens seeking to add edge to their wardrobes can kick it in Airwalk's high-tops or graphic-canvas slip-ons, while the Designer-obsessed can score runway-worthy looks with Payless' Fall 08 Designer Collections, due to hit stores in the coming weeks. The line reflects styles straight from the fall runway shows at New York Fashion Week. Payless Fall Designer Collections Lela Rose, Laura Poretzky, and Stacey Bendet are Payless Guest Designers -- select fashion designers that create designer footwear and accessory collections featuring the latest runway looks, which Payless brings to its stores at affordable prices. Mirroring her inspirations for the fall 08 Abaete ready-to-wear apparel line (RTW), designer Laura Poretzky's eighth Abaete for Payless collection incorporates medieval influences such as metal and stud detailing combined with pleated, soft silhouettes that channel '30s designer Madam Gres. The interplay of hard and soft textures will be complemented by a palette of black, bronze, silver, and gunmetal grey. The fall 08 Lela Rose for Payless collection showcases Rose's "Sporty Cocktail" inspiration, a strong theme in Rose's Fall RTW line and in her fifth collection for Payless. The designer presents an elegant twist on "sport" with her signature focus on interesting and unique fabrics, such as casual ribbed wool with elegant satin combinations. Stacey Bendet's third Alice + Olivia for Payless collection combines '60s pop colors and structured silhouettes to add edge to Bendet's feminine RTW apparel. The line includes styles that pop with bold colors, strong styling details, high shine patent and laminated fabrics featuring houndstooth and over-sized polka dots. Hannah Montana Hannah Montana fans will love Payless' exclusively designed line of shoes and accessories inspired by the smash hit TV series. Girls can amp up the glam factor with shoes, hair clips, wallets and backpacks featuring plenty of glitter and metallic accents worthy of a young rock superstar. The Payless Back-to-School Collection starts appearing in stores nationwide the week of July 21, offering a wide range of branded on-trend footwear, handbags, and backpacks designed to meet the personal style preferences of kids everywhere at prices parents appreciate.
About Payless Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of first quarter 2008, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com. Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate Attack(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com.
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