Scientific Learning to Be Featured on “The Balancing Act” on the Lifetime Television Network
2008-08-05 08:00:00
Scientific Learning to Be Featured on “The Balancing Act” on the Lifetime Television Network
August 11th Show Will Feature
the Fast ForWord and Reading Assistant Reading Intervention Software
Products
OAKLAND, Calif.–(EMWNews)–Scientific Learning Corp.
(NASDAQ:SCIL) will be featured on an upcoming segment of “The
Balancing Act,” a half-hour television
series airing nationwide on the Lifetime television network. The
Scientific Learning segment will discuss the concept of brain plasticity
and demonstrate how the Fast
ForWord® and Reading
Assistant™ family of products can
strengthen brain processing and literacy skills to increase reading
proficiency in students of all ages. The segment will air Aug. 11 at 7
a.m. Eastern/Pacific time and 6 a.m. Central/Mountain time (check local
listings).
Fast ForWord is a family of research-based educational software products
that accelerate learning by developing the student brain to process more
efficiently. Reading Assistant software combines advanced speech
recognition technology with scientifically-based interventions to help
students strengthen their reading fluency, vocabulary and comprehension.
During the morning talk show, Danielle Knox, host of “The
Balancing Act,” will interview Sherrelle
Walker, chief education officer for Scientific Learning. Knox and Walker
will open the segment with a brief discussion on brain plasticity, the
brain’s ability to change as it learns new
skills. Walker will describe how Scientific Learning’s
products use patented technologies that leverage the science of brain
plasticity to exercise students’ brains and
help them learn. The segment will also feature a video of Josie, a fifth
grade student who participated in the Fast ForWord program at her school
over the past year and achieved a reading gain of more than two years.
Viewers will learn how students using the software achieve, on average,
a one to two year reading gain in eight to 12 weeks.
“As parents and teachers know, learning to
read is one of the most difficult challenges a student faces,”
said Robert
C. Bowen, chairman and CEO of Scientific Learning. “We’re
excited to have the opportunity to show viewers across the country how
our reading intervention products exercise students’
brains to help them learn better, and encourage students to become
proficient, lifelong readers.”
About The Balancing Act
“The Balancing Act”
is an informative, half-hour, magazine-formatted television series,
created for active women balancing career and home. It covers a variety
of women’s issues including health, family,
finances and lifestyle. The television show airs each weekday at 7 a.m.
on Lifetime. Information about the show can be found at http://www.thebalancingact.com.
About Scientific Learning Corp.
Scientific Learning creates educational software that accelerates
learning by improving the processing efficiency of the brain. Based on
more than 30 years of neuroscience and cognitive research, the Fast
ForWord® family of products provides
struggling readers with computer-delivered exercises that build the
cognitive skills required to read and learn effectively. Scientific
Learning Reading Assistant™ combines advanced
speech recognition technology with scientifically-based courseware to
help students strengthen fluency, vocabulary and comprehension to become
proficient, lifelong readers. The efficacy of the products has been
established by more than 550 research studies and publications. For more
information, visit www.scientificlearning.com
or call toll-free 888-452-7323.
Scientific Learning Corporation 510-625-6784 Contact: President and CFO |
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