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Scientific Learning to Be Featured on “The Balancing Act” on the Lifetime Television Network

2008-08-05 08:00:00

Scientific Learning to Be Featured on “The Balancing Act” on the Lifetime Television Network

August 11th Show Will Feature

the Fast ForWord and Reading Assistant Reading Intervention Software

Products

OAKLAND, Calif.–(EMWNews)–Scientific Learning Corp.

(NASDAQ:SCIL) will be featured on an upcoming segment of The

Balancing Act, a half-hour television

series airing nationwide on the Lifetime television network. The

Scientific Learning segment will discuss the concept of brain plasticity

and demonstrate how the Fast

ForWord® and Reading

Assistant family of products can

strengthen brain processing and literacy skills to increase reading

proficiency in students of all ages. The segment will air Aug. 11 at 7

a.m. Eastern/Pacific time and 6 a.m. Central/Mountain time (check local

listings).

Fast ForWord is a family of research-based educational software products

that accelerate learning by developing the student brain to process more

efficiently. Reading Assistant software combines advanced speech

recognition technology with scientifically-based interventions to help

students strengthen their reading fluency, vocabulary and comprehension.

During the morning talk show, Danielle Knox, host of The

Balancing Act, will interview Sherrelle

Walker, chief education officer for Scientific Learning. Knox and Walker

will open the segment with a brief discussion on brain plasticity, the

brains ability to change as it learns new

skills. Walker will describe how Scientific Learnings

products use patented technologies that leverage the science of brain

plasticity to exercise students brains and

help them learn. The segment will also feature a video of Josie, a fifth

grade student who participated in the Fast ForWord program at her school

over the past year and achieved a reading gain of more than two years.

Viewers will learn how students using the software achieve, on average,

a one to two year reading gain in eight to 12 weeks.

As parents and teachers know, learning to

read is one of the most difficult challenges a student faces,

said Robert

C. Bowen, chairman and CEO of Scientific Learning. Were

excited to have the opportunity to show viewers across the country how

our reading intervention products exercise students

brains to help them learn better, and encourage students to become

proficient, lifelong readers.

About The Balancing Act

The Balancing Act

is an informative, half-hour, magazine-formatted television series,

created for active women balancing career and home. It covers a variety

of womens issues including health, family,

finances and lifestyle. The television show airs each weekday at 7 a.m.

on Lifetime. Information about the show can be found at http://www.thebalancingact.com.

About Scientific Learning Corp.

Scientific Learning creates educational software that accelerates

learning by improving the processing efficiency of the brain. Based on

more than 30 years of neuroscience and cognitive research, the Fast

ForWord® family of products provides

struggling readers with computer-delivered exercises that build the

cognitive skills required to read and learn effectively. Scientific

Learning Reading Assistant combines advanced

speech recognition technology with scientifically-based courseware to

help students strengthen fluency, vocabulary and comprehension to become

proficient, lifelong readers. The efficacy of the products has been

established by more than 550 research studies and publications. For more

information, visit www.scientificlearning.com

or call toll-free 888-452-7323.

Scientific Learning Corporation
Media Contact:
Jessica Lindl,

510-625-6784
Vice President of Marketing
[email protected]
or
Investor

Contact:
Jane A. Freeman, 510-625-2281
Executive Vice

President and CFO
[email protected]

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Blake Masterson

Freelance Writer, Journalist and Father of 5

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