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Select-A-Branch’s Surcharge-Free ATMs Are Now Available in Commuter Rail Stations Throughout Greater Boston



2008-07-15 09:00:00

KING OF PRUSSIA, PA–(EMWNews – July 15, 2008) – Today Select-A-Branch ATM Network, LLC

(“S-A-B”) announced that the company has completed installation of ten

S-A-B ATMs at commuter rail stations in and around Boston. The contract was

awarded by the Massachusetts Bay Transit Authority — MBTA. “The MBTA is

dedicated to providing a positive, affordable transportation experience to

its riders,” commented Chris Geiger, S-A-B EVP Sales. “And the S-A-B

business model allows the MBTA to reach outside of the single bank paradigm

to please a larger audience. As of today, S-A-B has sixteen participant

financial institutions, including TD Bank, one of the largest institutions

in the northeast.”

S-A-B ATMs are equipped with the company’s patent-pending software, which

allows multiple financial institutions to deliver branded transactions and

ad campaigns through each ATM. When the card holder of a participating

institution swipes their card at any S-A-B ATM, they are instantly

presented with transaction screens branded with the logo, colors and

marketing messages of that particular institution. The surcharge is then

shifted to the institution, resulting in a surcharge-free transaction to

the card holder.

The benefits to the MBTA are twofold. First, as more banks and credit

unions join S-A-B, an increasing number of card holders will enjoy finding

surcharge-free transactions at the MBTA locations. Second, S-A-B provides

an increased revenue stream to the MBTA. “Banks and credit unions are

obliged to provide surcharge-free transactions to their own card holders,

resulting in a revenue stream based on approximately fifty to sixty percent

of the transaction volume,” commented Dan Stechow, S-A-B Chief Operating

Officer. “But at S-A-B ATMs, transactions performed by card holders of

participating institutions are paid for by those institutions. Customers of

non-participant institutions pay the surcharge themselves, as they would at

any generic ATM. The resulting one hundred percent surcharge model can,

over time, dramatically increase the revenues of a given location.”

Select-A-Branch’s footprint is currently concentrated up and down the east

coast, including the Pennsylvania Turnpike and over 100 McDonald’s

franchise restaurants throughout New York City. Bostonians can now access

S-A-B’s green machines at many MBTA locations, including Harvard Square

Station, Downtown Crossing and North Station. For an up-to-the-minute list

of S-A-B locations please visit

About MBTA

The MBTA remains the nation’s 5th largest mass transit system. It serves a

population of 4,667,555 (2000 census) in 175 cities and towns with an area

of 3,244 square miles. The average weekday ridership for the entire system

is approximately 1.1 million passenger trips. The MBTA can look back on a

tradition of three hundred years of continuous mass transportation

services. While claiming to be America’s oldest subway, it still remains

the vibrant life stream of Boston and Eastern Massachusetts.

About Select-A-Branch ATM Network

Select-A-Branch ATM Network, LLC (S-A-B) provides a superior customer

service and advertising platform via a private network of wireless,

state-of-the-art ATMs located in high-traffic merchant locations. S-A-B’s

patent-pending ATM software solution allows banks and credit unions to

deliver branded, surcharge-free ATM transactions to any cardholder at any

S-A-B ATM, resulting in increased patronage and customer satisfaction.

Launched in 2006, S-A-B has offices in King of Prussia, PA, Boston, MA, and

New York City.

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