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Sheiki Designer to Unveil Latest Fashions at Miami Hot Spot

2008-07-15 07:00:00

         Sheila Marie Generates Buzz around Her Exclusive Showcase



    LOS ANGELES, July 15 /EMWNews/ -- Sheila Marie, chief designer of

premium clothing label Sheiki Jeans, confirmed today that she will showcase

her exclusive Fall '08 and Spring '09 lines at the prestigious Casa

Casuarina (formerly the Versace Mansion). Sheila Marie chose this iconic

Miami location because of its esteemed history rooted in couture fashion.

The invitation-only event will take place Friday, July 18, 2008. Press who

are interested in attending may contact Natalee Gibson at

natalee@sheikijeans.com for an invitation.



    Built in 1930 as homage to the oldest house in the Western Hemisphere,

the Casa Casuarina has housed many famous artisans over the years. Most

notably was couturier Gianni Versace, who purchased the mansion in 1992 and

restored and embellished the property to its current state of grandeur. The

mansion is currently owned by telecommunications magnate Peter Loftin, who

has developed the Casa Casuarina as an invitation-only, private member's

club.



    Sheiki Jeans got its start in 2006 after Sheila Marie spent 9 months

creating the perfect denim fit for her slender, yet curvy figure. Shortly

after launching her denim, demand was so high that she expanded her line to

include tees, tanks, hoodies and thermals. Her newest lines will debut

couture dresses and one-of-a-kind swimwear at the Casa Casuarina event.



    Sheila Marie's distinctive fashions became an instant favorite among

Hollywood celebrities. Tyra Banks wore each of Sheiki's original 4 denim

styles on her Tyra Banks show, and has since been a loyal fan of the Sheiki

brand. In addition, celebrities well known for their curves, including Kim

Kardashian, Ashanti and Audrina Partridge have been seen in Sheiki both on

the red carpet and in their daily lives.



    Well known in the industry for her expertise and exclusive contacts,

Sheila Marie has consulted on several celebrity clothing lines, including

Kendra Wilkinson of The Girls Next Door, Jenna Jameson, and Vida Guerra.



    "I've had the rare opportunity to build a successful fashion business

literally from the ground up," said Sheila Marie. "That experience has been

invaluable and has allowed me to help others who want to create fashion but

aren't sure how or where to begin. I gather inspiration and creativity from

a wide variety of experiences, and I love to use those ideas when working

with others to help them find their own unique vision."



    In an effort to help others achieve success through art and design,

Sheila Marie founded DesignByKids, a nonprofit organization dedicated to

encouraging art students in inner city schools by allowing them to create

designs for Sheiki branded clothing, and giving profits back to

participating schools' art departments.



    "DesignByKids is the perfect way to give back to the next generation of

fashion designers and artists around the world," said Sheila Marie. "Every

time I see a child's innovative design, I am reminded of how much talent

exists in this young generation and how important it is to invest our time

and resources into helping them realize their full artistic potential."



    DesignByKids recently worked with Denver Public Schools in Denver,

Colorado and will include winners from that contest in the new fall Sheiki

line. More information on this non-profit can be found at

http://www.designbykids.org.



    About Sheiki Jeans



    Established in 2006, Sheiki Jeans is a premium clothing line for the

sexy, slender woman with curves. With superior Italian and Japanese

fabrics, Swarovski crystal embellishments and a universally flattering fit,

Sheiki Jeans has established itself as a pioneer in both design and

craftsmanship for high-end denim. Since bursting on the scene the trendy

clothing line has established a cult following among Hollywood's elite,

including fashionistas such as Kate Bosworth, Salma Hayek, Ashanti, Kim

Kardashian, Jenna Jameson and Tyra Banks. The Sheiki Jeans clothing line

can be found in high end boutiques across the country, and online at

http://www.sheikijeans.com.




Press Contact Natalee Gibson 720.323.5382 natalee@sheikijeans.com

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