Business News Launches “Green Your Office Checkout”; New Feature Offers Eco-Friendly Options for Office Supplies and Back-to-School Items

2008-08-21 02:00:00

First-of-its-Kind Shopping Engine Suggests Green Alternatives to Products Prior to Purchase; Proprietary Service Helps Businesses and Consumers Ease Their Way to Green.

New York, NY (EMWNews) August 21, 2008 —, the office supply industry’s online retail authority and champion of small and medium-sized business, today announced the launch of its proprietary “Green Your Office” online checkout feature. “Green Your Office Checkout” is an invaluable, first-to-the-web online tool that empowers shoppers to make environmentally responsible, cost-effective decisions by automatically offering “green” alternatives to selected products during the checkout phase at

When purchasing office supplies and back-to-school supplies on, every customer now has access to the “Green Your Office Checkout” function. While viewing items in their shopping cart, customers can click the “Green Your Office” icon and will immediately be presented with side-by-side comparisons between products currently in their carts and environmentally friendly alternatives. If shoppers prefer the “green” alternatives to the traditional items originally selected, they can convert to green with the click of their mouse and proceed with their purchase.

“We are very excited to introduce ‘Green Your Office Checkout’ as we believe the majority of our customers — from small businesses to parents on a budget — are eager to participate in the green revolution, but simply don’t have the time or manpower to make the commitment. I guess you could say that, unlike our competitors, we now have a button that really does make your life easier when you press it,” said founder and CEO Tony Ellison.

“We feel an obligation to present easy-to-use features and a wealth of choices that will make offices and homes healthier places, while helping our customers do their part to protect the planet. already offers among the largest selection of ‘green’ office products, the most efficient method of ordering these items and the best U.S.-based customer service in the office supply industry. Now we have a powerful tool to demonstrate that ‘going green’ can be remarkably simple and cost-effective.” created the proprietary shopping widget engine in-house after speaking with numerous customers regarding the obstacles involved in switching their businesses from traditional products to greener office supplies.

Ever attentive to customers’ specific needs, identified the most commonly purchased products on the site. Because these products — including paper, calendars and binders — collectively comprise approximately 80% of all items sold on, “Green Your Office” specifically targets the products that are most in demand. Moreover, when applicable, presents customers with multiple green alternatives for each of these items, explicitly noting which of the alternatives is the “greenest.”

Leveraging’s “Shop Green” store-within-a-store, which features more than 8,000 environmentally conscious products, “Green Your Office Checkout” further establishes as the leading proponent for eco-accountability in the office supplies industry. is committed to providing ease-of-use products and services that allow business customers to spend less time purchasing and managing their office supply needs and more time doing what they do best —running their business. was the first company to offer office supplies online and has become the category¹s fourth-ranked online traffic leader, on the heels of the industry’s behemoths.’s custom-made, user-friendly and free online e-Procurement system has fundamentally transformed the way businesses order office supplies by streamlining the process and providing customers with millions of dollars in collective savings of product costs, time and manpower.


Founded in 1994 and serving 2.5 million customers, offers the industry’s largest selection of office products with more than 200,000 available items, compared to only 7,000-14,000 products available from the industry’s old-line retail competitors. offers a full spectrum of office supplies and printing/document services, including IT products, furniture, janitorial and cleaning products, ink/toner, electronics, and office basics such as paper, pens, pencils, etc.’s “Shop Green” store-within-a-store offers one of the largest selections of eco-friendly office products on- and off-line with more than 8,000 environmentally conscious products available.

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