European Manufacturers to Benefit From On-Demand Price Optimization Solutions

SAN FRANCISCO, CA and LONDON–(EMWNews – July 29, 2008) – SignalDemand, the global

leader in on-demand price and margin optimization software, announced today

the expansion of its international operations to meet rising demand for the

company’s award-winning optimization platform.

SignalDemand’s European operations will be led by Steve Neat, a software

executive who most recently ran SAP’s highly successful Trading Industries

team in the United Kingdom. Prior to SAP, Neat was instrumental in building

the EMEA (Europe, Middle East and Africa) markets for Oracle and Siebel

Systems where he worked with large-scale customers across the

manufacturing, retail, telecommunications and utilities industries.

Under Neat, SignalDemand has opened a London office and added a number of

key hires, including:

--  Ian Robson will lead the European Services team and comes with

    significant experience in implementing and supporting global customers for

    Oracle and Siebel Systems. Prior to Siebel Systems, Robson held a variety

    of consulting and project management roles at PA Consulting and Touche Ross

    Management Consultants.

--  Iain Gray joined the office to head the European Technical Sales group

    and has led similar efforts at a number of enterprise software

    organizations, including DemandTec and Blue Martini Software. Gray was most

    recently at Oracle Retail where he worked closely with a number of

    worldwide retailers on sophisticated analytics solutions for their

    organizations.

    

“European manufacturers, particularly food processors, are feeling the

pinch of unpredictable input costs coupled with changes in consumer

demand,” said Mike Neal, CEO and founder of SignalDemand. “These companies

are turning to SignalDemand when they find that their old approaches to

making price and product mix decisions simply fall short in this new

business climate. To answer their needs, we have built a very capable team

committed to helping European manufacturers solve their biggest

profitability challenges.”

AMR Research’s recent case study on SignalDemand illustrates the extent to

which companies like Cargill Meat Solutions rely on the application for

minute-by-minute decision making. On a weekly basis, SignalDemand is

generating 150,000 pricing recommendations for Cargill’s beef processing

business alone. “This case study describes how SignalDemand has utterly

changed the way U.S. manufacturers — especially those in the food industry

— make decisions on price, product mix and production,” said Steve Neat,

EMEA director of SignalDemand. “I am confident that SignalDemand will be a

transformative solution in the European market as well.”

Using patent-pending econometric modeling and sophisticated pricing

algorithms, SignalDemand helps the world’s largest manufacturers determine

the best pricing, supply utilization and product mix across regions,

channels and customers, even as worldwide commodities markets change in

unanticipated ways. The company’s customers include global food, meat and

industrial processors.

With SignalDemand’s software, companies can experience a profit improvement

of 2 to 5 percent of sales, resulting in an increase in profits of over 20

percent in most situations. Particularly notable in a down economy, these

bottom-line results are garnering attention for the company from the

financial and technology analyst communities. In May, JMP Securities named

the company to their Hot 100 list of private companies. In March of this

year, SignalDemand was the sole pricing vendor recognized by Gartner, a

leading analyst firm, as one of the “Cool Vendors in Manufacturing in

2008.”

About SignalDemand

SignalDemand provides manufacturers with on-demand software and services to

achieve maximum profit margins in the face of volatile markets and

increasingly complex pricing decisions. Using patented, comprehensive

mathematical models to process thousands of variables, SignalDemand’s

technology allows customers to adjust supply and demand on a continual

basis. By recommending best price, supply utilization and product mix in

moments, SignalDemand enables better day-to-day decision-making. Companies

such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich

Products, Seaboard Foods and Ventura Foods rely on SignalDemand for

immediate and ongoing improvement of financial performance. For more

information, please visit www.signaldemand.com.