Singer-Songwriter Natasha Bedingfield and LG Mobile Phones Support the VH1 Save The Music Foundation

  Proceeds from Donated Version of Exclusive Ringtone Will Raise Money for

                              Music Education



    NEW YORK, July 15 /EMWNews/ -- LG Electronics MobileComm U.S.A.,

Inc. (LG Mobile Phones) and the VH1 Save The Music Foundation today

announced a partnership with Grammy-Nominated singer-songwriter Natasha

Bedingfield. Bedingfield is donating a live version of her song "Angel" --

off her sophomore release, Pocketful Of Sunshine, to create an exclusive

ringtone to benefit The Foundation. The ringtone can be purchased for $2.99

and will be available beginning Wednesday, July 16 through September 28 at

save.vh1.com. Consumers are also able to text SAVE to shortcode 66555 to

purchase the ringtone. The promotion will be featured in a vignette

highlighting Natasha Bedingfield in her quest to raise awareness and the

necessary funding to make sure that music is available for as many children

as possible.



    "At LG Mobile Phones, we are passionate about the importance of music

education," said Ehtisham Rabbani, vice president of product strategy &

marketing of LG Mobile Phones. "Ringtones are one of the many ways people

can bring music to their phones, and we're excited Natasha Bedingfield has

joined our partnership with VH1 Save The Music to help raise awareness and

additional funding through this mobile experience."



    "We are thrilled that both LG Mobile Phones and Natasha Bedingfield

have made this commitment to The Foundation and music education," said Paul

Cothran, executive director, the VH1 Save The Music Foundation. "Through

this partnership, we will continue our mission of restoring instrumental

music education programs in America's public schools and raising awareness

about the importance of music as a part of every child's complete

education.



    The vignette will air regularly on VH1, VH1 Classic, VH1 Soul

throughout the summer, and will be available on vh1.com and

vh1savethemusic.com throughout the promotion.



    Natasha joins other prominent artists, including Jon Bon Jovi, John

Mayer and Roger Waters who pledged support for the campaign by performing

at the VH1 Save The Music's 10th Anniversary Gala last September which was

also sponsored by LG. The Gala served as the official kick-off of the

partnership between LG Mobile Phones and the VH1 Save The Music Foundation.



    LG and VH1 Save The Music joined forces for a year-long, multi-faceted

partnership. The 2007-2008 program includes a $250,000 donation by LG to

The Foundation to support their ongoing efforts to restore music education

programs in public schools across the country. As part of the campaign, LG

Mobile Phones produced a 'Come Together' public service announcement that

showcases the many talented students who benefit from these music programs.

This PSA began running on VH1 in the fall of 2007 and continues to air

today; it can be found at http://www.LG4music.com.

    About the VH1 Save The Music Foundation



    Since 1997, the VH1 Save The Music Foundation has successfully restored

and sustained instrumental music programs in 1,500 public schools in more

than 100 cities across the country, including Memphis, Houston, Chicago,

New York, Denver, Baltimore and Milwaukee. Over the past ten years, various

artists and celebrities have shown their devotion to the VH1 Save The Music

Foundation by partnering with the organization as they've reached out to

struggling school districts across the country. Celebrities including

Mariah Carey, Beyonce, Sting, Billy Joel, Kiefer Sutherland, John Legend,

Rob Thomas, Alicia Keys, Jewel and many more have donated their time and

efforts to the organization in attempts to raise awareness about the

importance of music in a child's education.



    About LG Electronics U.S.A., Inc.



    LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology

innovator in consumer electronics, home appliances and mobile

communications, employing more than 82,000 people working in over 110

operations including 81 subsidiaries around the world. With 2007 global

sales of USD 44 billion, LG is comprised of four business units - Mobile

Communications, Digital Appliance, Digital Display and Digital Media. LG is

the world's leading producer of mobile handsets, flat panel TVs, air

conditioners, front-loading washing machines, optical storage products, DVD

players and home theater systems. For more information, please visit

http://www.lge.com.



    About LG Electronics Mobile Communications Company



    LG Electronics Mobile Communications Company is the world's leading

provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed

to improve the value of customer life. With a total range of wired and

wireless solutions, the company is rapidly establishing a global presence

and growing its international market share in 3G handsets. For more

information please visit http://www.lgusa.com.






    CONTACTS:



    Demetra Kavadeles / LG               Maura Wozniak / VH1

    858.635.5232                         212.846.7325

    [email protected]                   [email protected]



    AJ Sarcione / Ogilvy PR for LG

    310.248.6115

    [email protected]