Six Apart Introduces Movable Type Pro, the All-in-One Social Publishing Platform

Movable Type Heralds a New Era by Adding Social Networking Capabilities to Industry-Leading Blogging, Website Development and Content Management Tools

SAN FRANCISCO, CA–(EMWNews – August 13, 2008) – Six Apart, the world’s leading blogging

software and services company, today announced the availability of Movable

Type 4.2 and with it the debut of Movable Type Pro (MT Pro), a product that

combines Movable Type’s advanced blogging tools and content management

system with social networking features. Now any website or blog owner can

create a vibrant social network by letting their readers and visitors

become members of their sites, with profiles and the ability to rate

content and follow each other.

“Publishers and bloggers are increasingly looking to introduce social

networking capabilities to their sites, as they look for ways to increase

reader engagement,” said Chris Alden, CEO of Six Apart. “Just as Movable

Type played a vital role in bringing publishing to everyone almost seven

years ago, it is playing a key role in putting social networking tools into

the hands of bloggers and publishers. Social networking doesn’t belong to a

few giant companies any more than publishing belongs to a few giant

companies.”

Movable Type Pro makes building a community possible for anyone, including

publishers, individual bloggers, educational institutions, small and

medium-sized businesses or large enterprises. Site owners can build

community blogs, in which members create their own posts, or forums, in

which members participate using the same profile and avatars used

throughout the site. Several large publishers and bloggers that have used

these features for the past year, including AMC, Talking Points Memo, and

BoingBoing, have found them to be essential to their sites, bringing

increased interaction with visitors, higher traffic, and richer

conversations with and among members.

The release of Movable Type 4.2 introduces major improvements to the

Movable Type platform, including:

--  enhanced performance: common tasks are up to 100 times faster than on

    previous versions;

--  simplified default templates that make it easy to get up and running

    quickly;

--  the best, free open source antispam product, TypePad Antispam, is

    built in.

    

    

In addition, improved search and threaded commenting are included in the

release.

Besides the social networking features in Movable Type Pro, the product

includes the popular custom fields feature, which gives site owners the

freedom to add new attributes to their content, and a beautiful

Professional Template Set.

Movable Type 4.2 is available under a free, open source license or as part

of Movable Type Pro. Six Apart also offers Movable Type Enterprise, which

adds support for Oracle and SQL Server databases and LDAP on top of Movable

Type Pro features.

“Movable Type stands apart from other publishing and social networking

systems because of its integration of blogging, content management and

social networking,” commented Ed Anuff, GM of the Movable Type division.

“It is scalable, allowing large organizations or small to build the website

they need, and it is proven, as you can see by our list of customers.”

“There is no better time to upgrade or switch to Movable Type,” said Anuff.

“This release is by far the strongest, fastest, most secure ever. Anyone

who’s been waiting to try Movable Type is invited to give it a try with our

free Blogger license, and then upgrade as their site thrives.”

Pricing and Availability

Movable Type is available in English, Japanese, French, German, Dutch, and

Spanish. It is free to bloggers and to K-12 schools, with an option to

purchase support for $99. It is available to businesses in 5-author and

20-author licenses, for $395.95 and $1499.95, respectively. Discounts for

non-profit institutions are available. The free, open source version of

Movable Type can be downloaded from the Movable Type community site at

www.movabletype.org. For information about Movable Type Pro, Movable Type

Enterprise, or Six Apart Services, please visit www.movabletype.com.

About Movable Type

Movable Type is Six Apart’s flagship blog software product, launched in

2001. Today, this robust social publishing platform powers some of the

websites and blogs of the world’s largest media companies and Fortune 100

businesses, small and medium sized businesses, and power bloggers. Movable

Type excels as a fully integrated, scalable, proven social publishing

platform upon which to build highly interactive websites, blogs and social

networks.

About Six Apart

Six Apart Ltd. provides

award-winning blogging software and services that change the way millions

of individuals, organizations, and corporations connect and communicate

around the world every day. The company provides the Movable Type social publishing

platform, the TypePad premier hosted

blogging service, Vox, a free blogging

service for friends and families, advertising solutions for leading brands

and influential bloggers, and a wide range of services dedicated to help

bloggers thrive in today’s social media landscape. Founded in 2001, Six

Apart is a global company with its headquarters in San Francisco, and

offices in Tokyo, Paris and New York City. For more information visit the

Six Apart corporate web site at http://www.sixapart.com/.