Soaring Lemon Prices Leave Consumers Sour

2008-08-13 08:00:00

  Lemon Shortage and Continuing Controversy Over Restaurant "Dirty Lemons"

   Have Consumers Turning to True Lemon(R) as an All-Natural Alternative



    BALTIMORE, Aug. 13 /EMWNews/ -- It's been a sour summer for

lemon-lovers. First, there was news reports of "dirty lemons" contaminated

with E.coli served in restaurants. Then, poor weather caused world-wide

lemon shortages, resulting in skyrocketing prices. The U.S. Department of

Agriculture even reported in May 2008 that crops are down 12 percent

compared to last year.



    The result: Frustrated consumers concerned about the lack of available

lemons nationwide, which only worsened as lemon demand increased during the

warm summer months.



    Savvy lemon-lovers looking to enjoy fresh lemon taste, and save money,

are turning to True Lemon -- the original, all-natural crystallized lemon

which you can use anywhere you'd use fresh lemons. One box of True Lemon,

at a MSRP of $3.29, is the taste equivalent to 12 lemons. Compare that to

prices in places like Los Angeles, where lemons cost $1.29 each -- and

that's a $12.19 savings.



    Additionally, for people who buy fresh lemons but find they don't use

them before they go bad, shelf-stable True Lemon means cooking no longer

includes last-minute store runs to replace spoiled fruit.



    True Lemon provides freshly squeezed lemon taste for home or on-the-go,

without the mess, waste and inconvenience associated with fresh fruit. It's

available in easy-to-carry packets, as well as shakers. True Lime and True

Orange flavors also are available.



    Each serving of True Lemon provides:



    -- Consistent fresh-squeezed lemon taste;



    -- 100-percent, all-natural ingredients including fresh lemon juice and

oils;




-- 0 calories and 0g carbohydrates; -- 0g sugars and no artificial sweeteners; -- Gluten-free with no preservatives and no sodium; and -- 25 percent of an adult's daily Vitamin C requirements. Fans find True Lemon a great alternative to water enhancers loaded with artificial sweeteners and preservatives. True Lemon can also be added iced or hot tea; to enhance beverages; and to replace lemon juice in cooking and baking. And it makes a great seasoning for fish, chicken, vegetable (and even popcorn!) for those looking to reduce or eliminate salt without sacrificing flavor. True Lemon, True Lime and True Orange are available at stores nationwide, including Kroger, Safeway, Stop&Shop, Food Lion, Jewel's, Publix and select Whole Foods, as well as online at http://www.truelemon.com. The 32-packet boxes, available in all three flavors, are $3.29. True Lemon and True Lime also come in shakers sold at $3.99. Free samples are available at http://www.truelemon.com. Media Contact: Karsha Chang 310-202-7460

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