Business News

Spectra Logic Gives Channel Partners an Edge with Expanded Program and Tools

2008-07-15 09:05:00

SpectraEDGE Offers Customized Incentives, Training, Better Margins in

a Flexible Three-Level Approach

BOULDER, Colo.–(EMWNews)–Spectra Logic, the data storage innovator, today announced its new

three-tiered channel partner program, SpectraEDGE.

More than 300 Spectra Logic partners across multiple vertical industries

worldwide will now receive specialized tools and resources based on

revenue achievements and certification benchmarks. SpectraEDGE lets

channel partners achieve revenue goals with higher margins; better

protect and register accounts; and shorten the sales cyclein

a customized, flexible format.

Dubbed SpectraEDGE, the new program focuses on four commitments Spectra

Logic will use to help partners generate revenue: Educate, Develop, Grow

and Excel. Channel partners are classified into three categories: Elite,

Premier and Authorized.

SpectraEDGE partners can leverage a complete set of marketing and sales

materials in four resource center areas: deduplication, energy

conservation, IT security, and media management. Resource centers offer

unlimited access to brochures, case studies, glossaries, presentations,

slicks, white papers, and multimedia files such as videos and banner ads

making it possible to quickly and easily rollout a complete demand

generation integrated campaign. SpectraEDGE also features dedicated

Channel Account Manager staff members to support channel partners.

Spectra Logic has an established reputation

as the chosen storage expert for many channel partners in the industry,

said Amy Rao, CEO, Integrated Archive Systems, the first-named Elite

Partner in the new SpectraEDGE program. IAS

began selling Spectra products eleven years ago and has always received

top-notch training to help brush up our skill sets, and collateral to

help us sell products most efficiently. I am confident the SpectraEDGE

program structure is as customizable and flexible as Spectras

actual solutions.

SpectraEDGE channel partners can select a level of commitment and

benefit from a correlating variety of resources best suited to

individual partner needs, such as product discounts, in-person and/or

Web-based trainings, dedicated Spectra staff resources, extended access

to evaluation and beta units, and customized end user campaign

development and execution.

Spectra Logic provides superior products and

services with true measurable value, which make our solutions easy to

position, sell and support, said Nathan

Thompson, CEO of Spectra Logic. As Spectra

approaches its 30th year in business, we strive

to find creative ways to meet customer and business partner demand. One

of our first goals this quarter is to multiply our channel partners

benefits, and expand the entire program to offer a stronger competitive

edge to ensure long-term success.

For complete program details, questions, or to register to become a

SpectraEDGE Channel partner, please visit,

e-mail or call

SpectraEDGE at 1-800-833-1132.

About Spectra Logic Corporation

Spectra Logic is the leading

innovator in data archive and backup. We help customers all over the

world protect data with power-efficient products that let users reduce

risk, lower cost and save time. Spectra Logics

archive and backup products are designed specifically for secondary

storage needs and are compatible with every major tape and disk format.

Spectra products provide integrated library, deduplication, encryption

and key management options through the intuitive BlueScale 10 interface.

The companys tape, disk and encryption

solutions are designed to evolve over time. Spectra products are an

excellent investment for IT managers who project growth and plan for

years into the future. Spectra Logic is changing the world of storage.

Spectra and the Spectra Logic logo are registered trademarks of

Spectra Logic Corporation. All rights reserved worldwide. All other

trademarks and registered trademarks are the property of their

respective owners.

Spectra Logic
Leigh Grace, 704-231-9789
[email protected]

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