SpineMark Receives Frost & Sullivan 2008 Orthopedic Research Customer Value Enhancement Award

 Global Growth Consulting Company Praises SpineMark's Impact on Spine Care

                                Advancements



    SAN DIEGO, Aug. 19 /EMWNews/ -- SpineMark Corporation, a spine care

services organization, has received the 2008 Frost & Sullivan Customer

Value Enhancement Award in Orthopedic Research. This award is presented

each year to the company that has demonstrated more innovative value

creation and enhancement strategies than competing businesses, as

determined by Frost & Sullivan's Best Practices team of industry experts.



    SpineMark's business model includes developing spine Centers of

Excellence and Spine Research Organizations through hospital and physician

partnerships, and managing clinical research trials and hosting surgical

trainings on behalf of medical device companies. The company's unique

approach to advancing the treatment of spinal disorders through the

formation of a network of industry experts was a deciding factor in the

Frost & Sullivan team's decision.



    "SpineMark Corporation plays an innovative and vital role in the

market, and is helping to transform the standard of spine care," said Frost

& Sullivan industry analyst Archana Swathy.



    Established in 2004, SpineMark is focused on patient and physician

satisfaction, customer service and quality. The company's goal is to

improve the quality of life for patients afflicted with spinal disorders

and injuries and expand access to advanced treatment options.



    SpineMark's three main business units -- SpineMark Centers of

Excellence, SpineMark Clinical Research Organization Management and the

SpineMark Medical Conference Center -- work together to foster advancements

in treatments and technology through research, collaboration and education.



    "We are honored to receive this prestigious award as validation of our

efforts and commitment to improving the quality of life for patients

suffering with spine injuries," said Marcy T. Rogers, M.Ed., president and

CEO of SpineMark.

    About Frost & Sullivan Best Practices



    Frost & Sullivan Best Practices Awards recognize companies in a variety

of regional and global markets for demonstrating outstanding achievement

and superior performance in areas such as leadership, technological

innovation, customer service, and strategic product development. Industry

analysts compare market participants and measure performance through

in-depth interviews, analysis, and extensive secondary research in order to

identify best practices in the industry.



    In order to select an award recipient, analysts quantify several market

factors for each market participant according to predetermined criteria.

Through primary and secondary research methods, all companies' customer

value and service strategies are tracked. When a company demonstrates

proactive strategies to create increased value for customers, which in turn

leads to increased penetration, it is a candidate for the Customer Value

Enhancement Award.



    The key differentiators of a Customer Value Enhancement Award from a

traditional Customer Service Award are that:






    1. it is a proactive function rather a reactive function

    2. it focuses on value creation and enhancement rather than simply

       ensuring client satisfaction

    3. it focuses on maximizing the ROI of the investment customers make in a

       company's products or services rather simply providing after sales

       support and service



    This Award recognizes the degree to which the company's strategies have

met customers' stated needs and requirements. Such innovation is expected

to significantly improve customer interaction and contribute to customer

value.



    For more information about Frost & Sullivan's Best Practices Awards,

please visit http://www.awards.frost.com.



    About Frost & Sullivan



    Frost & Sullivan, the Growth Partnership Company, partners with clients

to accelerate their growth. The company's TEAM Research, Growth Consulting

and Growth Team Membership empower clients to create a growth-focused

culture that generates, evaluates and implements effective growth

strategies. Frost & Sullivan employs over 45 years of experience in

partnering with Global 1000 companies, emerging businesses and the

investment community from more than 30 offices on six continents. For more

information about Frost & Sullivan's Growth Partnerships, visit

http://www.frostandsullivan.com.



    About SpineMark



    SpineMark Corporation is an innovative service organization dedicated

to transforming the delivery of spine care. The company partners with

hospitals and physicians across the United States and abroad to develop and

operate comprehensive, evidence-based spine centers of excellence. By

building a global network of spine centers, spine research organizations

and state-of-the-art medical conference facilities, SpineMark is improving

the overall quality of life of patients afflicted with spine disorders and

injuries. Driven by the specialized experience and expertise of its

leadership team and medical advisory board, SpineMark's goal is to create a

global network, based on clinically validated best practices for spine care

that streamline diagnosis and treatment, simplify referrals and accelerate

the recovery process. For more information, visit http://www.spinemark.com.