Sybase 365 Enables AFP to Deliver Global News to AvantGo Users

2008-07-15 08:00:00

Breaking International News From AFP Now Available on Any Mobile

Device With Internet Access Via AvantGo

DUBLIN, Calif.–(EMWNews)–Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in

mobile messaging services, today announced it has teamed with Agence

France-Presse (AFP), a global news agency, to deliver global news

content to users of Sybase 365 AvantGo®.

Continuing its commitment to enable users to choose what they want to

read, when they want to read it, Sybase 365s

collaboration with AFP will put global news from the worlds

oldest established news agency on any mobile device at no additional

charge to the end-user.

Theres no question

mobile devices continue to play an increasingly important role in

keeping consumers connected to the news, information and people they

care about, said Gilles Tarot, marketing

director for AFP in North America. Ensuring

our readership has access to our global news content in the manner that

best suits their needs be it in print,

online or mobile through AvantGo was the

next logical step for us.

The continued expansion of news content on

AvantGo is a win-win situation allowing

consumers greater choice in content, and content providers a wider

distribution channel, said Michael Kurtzman,

managing director of mobile advertising for Sybase 365. For

added flexibility, were making the AFP

channel available in both a browser and downloadable client

allowing users to view news in an online or offline format.

Sybase 365 AvantGo provides media content partners and advertisers with

a turnkey, ad-funded mobile distribution solution without the cost of

building an initial mobile audience or advertiser network, and provides

advertisers with reach into a highly desirable mobile audience.

Providing over 800 media sources for users to choose from

ranging from niche hobby magazines to blogs and breaking global news,

AvantGo is the largest provider of web content for mobile devices.

Sybase 365 AvantGo can be accessed by visiting www.avantgo.com.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader

in mobile messaging interoperability, the delivery and settlement of SMS

and MMS content, mobile commerce and enterprise-class messaging

services. Processing more than 100 billion messages per year, Sybase 365

reaches more than 700 mobile operators and 2.4 billion subscribers

around the world. For more information, visit: www.sybase.com/365.

About Sybase 365 AvantGo

AvantGo is a free mobile service from Sybase 365 that delivers rich,

personalized mobile Websites to smartphones and PDAs. Today, hundreds of

major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York

Times, Reuters, and Rolling Stone leverage AvantGo to target a highly

desirable demographic of millions of registered users. AvantGo offers

the convenience of anywhere, anytime access, seamlessly supporting both

wireless and sync and go

connectivity.

Join Sybase August 4-8 at Mandalay Bay Resort and Casino in Las Vegas

for TechWave 2008, Sybases annual user

conference. For more information, visit http://www.sybase.com/techwave.

About AFP

AFP maintains a network of journalists and photographers in 165

countries covering events 24/7. The AFP brand guarantees editorial

quality and reliability built since the agency was founded in 1835. It

offers text, pictures, graphics, animated graphics and video as well as

multimedia content in seven languages. AFP covers all the news

worldwide, from politics and diplomacy to economy and finance, sports

and culture to science, technology, health and people. Its clients

include the world’s major media organizations as well as corporations,

governments and international agencies. Its services are edited at

regional centers in Paris, Nicosia, Washington DC, Montevideo and Hong

Kong.

For more information about AFP, please go to www.afp.com.

Sybase, Sybase 365 and AvantGo are trademarks or registered

trademarks of Sybase, Inc. or Sybase 365, Inc. ®

indicates registration in the United States of America. All other

company and product names mentioned may be trademarks of the respective

companies with which they are associated.

Statements concerning Sybase 365s future

prospects, products and business relationships are forward-looking

statements that involve a number of uncertainties and risks and cannot

be guaranteed. Factors that could ultimately affect such

statements are detailed from time to time in the Sybase, Inc.

consolidated Securities and Exchange Commission filings, including but

not limited to its annual report on Form 10-K and its quarterly reports

on Form 10-Q (copies of which can be viewed on the Company’s website).

Sybase 365
Shahzia Banth, +1 925-236-4224
shahzia.banth@sybase.com
or
Incisor

Communications for Sybase 365
Ashish Patel, +1 415-365-0466
ashish.patel@incisorpr.com
or
AFP

North America
Katie Juhl, +1 202-414-0536
katie.juhl@afp.com

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