Sybase Unwired Platform Meets Increasing Demand for a Single,

Complete Mobility Architecture to Deliver Information Anywhere, Anytime,

on Any Device

LAS VEGAS–(EMWNews)–Sybase, Inc. (NYSE:SY), a leading provider of enterprise infrastructure

and mobile software, today demonstrated its next generation architecture

for mobilizing enterprise applications, Sybase®

Unwired Platform, to approximately 1,200 attendees from more than 41

countries at its TechWave User Training and Solutions Conference. With

this new architecture, Sybase is fulfilling its promise to unwire the

enterprise and extend it to employees and end consumers by providing a

single, complete mobile platform with industry-leading technologies to

ease the development, deployment and management of strategic mobile

applications.

“Born out of 20 years of mobility leadership

and experience with thousands of customers, Sybase Unwired Platform

takes mobility to the next level,” said John

Chen, chairman, CEO, and president of Sybase. “We’re

seeing customer and partner demand for a complete, tightly integrated

platform that provides true enterprise value by mobilizing business

processes and applications. This is our Unwired Enterprise vision –

unleashing the power of information anywhere, at anytime, from the data

center right to the mobile edge including employees and end customers.”

Sybase Unwired Platform will address the multichannel

access gateway (MAG) requirements by integrating development and

deployment of mobile applications with streamlined device security and

management for a range of mobile device types. This next generation

mobile platform will enable strategic mobile deployments versus tactical

or siloed mobile application approaches, significantly reducing a company’s

total cost of ownership.

According to Gartner, “by 2010, 50% of

enterprises will have migrated away from tactical mobile application

silos (supporting a single application) to strategic platforms capable

of supporting multiple applications, managing devices and securing data

and transport.”ⁱ

Sybase has been positioned by Gartner, Inc. in the Leaders quadrant in

its Magic Quadrant for Multi-Channel Access Gateway, 2007ⁱ.

Sybase Unwired Platform will provide the ability to build, deploy and

manage mobile applications in a way that is simple, fast, secure and

open. It enables companies to create an information edge by optimizing

and enhancing the infrastructure they already own, linking valuable data

resources and securely delivering information anytime, anywhere. In

addition, Sybase Unwired Platform will expand the enterprise with a

mobile paradigm that extends a reliable messaging network to consumers.

Key Features and Benefits:

• Ease of development and deployment –

  Sybase Unwired Platform will include a 4GL tooling environment that

  greatly simplifies mobile application development. It integrates with

  the Visual Studio® and Eclipse development

  environments, enabling developers to leverage existing tools and

  expertise. It also provides the ability to design once and easily

  deploy to a range of mobile device types, classes and operating

  systems, including Windows Mobile®, Windows®

  32 (laptops/tablets) and RIM BlackBerry®.

• Ease of back-end integration –

  Sybase Unwired Platform will offer out-of-the-box integration with a

  variety of enterprise applications, including SAP and Remedy, or any

  other application that leverages databases or Service Oriented

  Architecture (SOA).

• Ease of management and security –

  Sybase Unwired Platform will fully integrate with Sybase’s

  industry-leading device management and security solution which

  provides a single administrative console to centrally manage, secure

  and deploy mobile data, applications and devices.

Product Availability

Sybase Unwired Platform is currently scheduled to be available in Q4

2008. Sybase Unwired Platform is being demonstrated this week at TechWave

2008, Mandalay Bay Resort and Casino, Las Vegas. Please visit http://www.sybase.com/sup

for more information and to sign up for product alerts. You may also

watch a webcast:

Defining a Mobile Architecture for Success, with Feature Analyst Firm

Gartner, Inc.

About Sybase, Inc.

Sybase is the largest enterprise software and services company

exclusively focused on managing and mobilizing information. With our

global solutions, enterprises can extend their information securely and

make it useful for people anywhere using any device. The world’s

most critical data in commerce, communications, finance, and government

runs on Sybase. For more information, visit http://www.sybase.com.

Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave

2008, Sybase’s annual user conference.

For more information, visit http://www.sybase.com/techwave.

Sybase is a registered trademark of Sybase, Inc. ®

indicates registration in the United States of America. All other

company and product names mentioned may be trademarks of the respective

companies with which they are associated.

Visual Studio, Windows Mobile and Windows are registered trademarks of

Microsoft Corporation in the United States and/or other countries.

BlackBerry is a registered trademark of Research in Motion Limited in

the United States and/or other countries.

Special Note: Statements concerning Sybase’s

future growth, prospects and new product releases are, by nature,

forward-looking statements that involve a number of uncertainties and

risks, and cannot be guaranteed. The words “anticipate,”

“believe,” “estimate,”

“expect,” “intend,”

“will” and similar

expressions relating to Sybase and its management may identify

forward-looking statements. Such statements are intended to reflect

Sybase’s current views with respect to future

events and may ultimately prove to be incorrect or false. Factors that

could cause actual events or results to differ materially include shifts

in customer demand, rapid technology changes, competitive factors and

unanticipated delays in scheduled product availability. These and other

risks are detailed from time to time in Sybase’s

Securities and Exchange Commission filings, including, but not limited

to, its annual report on Form 10-K and its quarterly reports on Form

10-Q (copies of which can be viewed on Sybase’s

Web site).

ⁱ Magic Quadrant for Multichannel Access

Gateways, 2007, Publication Date: 8 November 2007, by William Clark and

Michael J. King, ID Number: G00152113

The Gartner Magic Quadrant is copyrighted November 2007 by Gartner,

Inc., and is reused with permission. The Magic Quadrant is a graphical

representation of a marketplace at and for a specific time period. It

depicts Gartner’s analysis of how certain

vendors measure against criteria for that marketplace, as defined by

Gartner. Gartner does not endorse any vendor, product or service

depicted in the Magic Quadrant, and does not advise technology users to

select only those vendors placed in the “Leaders”

quadrant. The Magic Quadrant is intended solely as a research tool, and

is not meant to be a specific guide to action. Gartner disclaims all

warranties, express or implied, with respect to this research, including

any warranties of merchantability or fitness for a particular purpose.

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