Business News

Take Your Cricut to Sesame Street

2008-07-15 10:18:00

CHICAGO–(EMWNews)–The wildly popular furry monsters from Sesame Street will soon be

available to users of Provo Crafts


Personal Electronic Cutter, thanks to a new partnership with Sesame

Workshop, the non-profit educational organization behind the Sesame

Street show.

The Sesame Street cartridge features everyones

favorite characters from Sesame Street that children and adults of all

ages have come to know and love, including Big Bird, Elmo, Cookie

Monster, Bert and Ernie. The classic Sesame Street fonts are also

available on the cartridges, giving Cricut users more than 750 patterns

to choose from. The Cricut will cut

the designs on a variety of materials, from card stock to vellum to

vinyl, at the click of a button.

Sesame Street has been the gold standard for

nearly 40 years, and its characters are loved by both children and

adults alike, said Tonia Conger, Provo

Crafts director of marketing. We

developed the Sesame Street cartridge to give Cricut users the ability

to bring Elmo and his friends into their homes and to use their

imagination in recreating their favorite scenes.

The Sesame Street cartridge will be on display at the Craft & Hobby

Associations annual Summer Convention and

Trade Show in Rosemont, Ill. Also on display are several other new Provo

Craft products, including a Hello Kitty®

cartridge, the new Cricut

Jukebox device and the DesignStudio

software. Attendees are welcome to stop by and preview the products as

well as meet with walk-around Elmo, who will be making a special

appearance at the booth (#1009) during the show.

Provo Craft also welcomes everyone to stop by their booth and

participate in Make and Give,

a program in which guests create free coloring books featuring Sesame

Street characters to be donated to destitute children in Africa through

Tifie Humanitarian.

The Sesame Street cartridge will be available at arts & crafts retailers

nationwide in late October 2008, with a suggested retail price of $99.99.

For more information, please visit:

About Provo Craft

Provo Craft is a technology company that enables people to be their

creative best. For 40 years, Provo Craft has invented new products that

bring industrial technology to the masses, including the Cricut®

Personal Electronic Cutter, the Cricut DesignStudio

software, and the Cuttlebug® Die Cutter and

Embosser. These innovative tools help people bring their creative ideas

to life in a personalized, professional-looking way at home, in schools

and in the workplace. Provo Crafts products

have won dozens of industry awards and are available through leading

craft, home décor, office, and education

stores nationwide. Visit

or call (800) 937-7686.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that changed

television forever with the legendary Sesame Street. As the

single largest informal educator of young children, local Sesame

Street programs produced in countries as diverse as South Africa,

Bangladesh and India are making a difference in over 120 nations. Using

proprietary research to create engaging and enriching content, Sesame

Workshop produces programs such as Dragon Tales and Pinky

Dinky Doo. In addition, multimedia needs-driven initiatives provide

families tools for addressing such issues as childrens

health, military deployment and emergency preparedness. As a nonprofit,

product proceeds and philanthropic donations support Sesame Workshops

educational research and creative content for children around the world.

Learn more at

Provo Craft
Tonia Conger, 801-794-9127

Marketing for Provo Craft
Alex Koritz, 801-641-3808
[email protected]

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