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Thanasi Foods to Feature Stubb’s Legendary Kitchen in Expanding Line of Branded Snack Foods

2008-08-05 06:05:00

Thanasi Foods to Feature Stubb’s Legendary Kitchen in Expanding Line of Branded Snack Foods

        Stubb's to Grace Nation's First Bar-B-Q Brisket Strip Snack

    BOULDER, Colo. and AUSTIN, Texas, Aug. 5 /EMWNews/ -- Thanasi Foods

LLC, a leading developer and supplier of branded foods, and Stubb's

Legendary Kitchen, the country's leading line of super-premium Bar-B-Q

sauces, marinades and spice rubs, today announced plans to launch a new

line of innovative snacks featuring the nationally recognized sauces from

Stubb's Legendary Kitchen.

    Leading the launch will be the Stubb's Spicy Bar-B-Q Beef Brisket

Strips and Stubb's Texas Teriyaki Beef Jerky, both available in August,

2008. More new Stubb's meat snacks are planned for launch throughout 2008.

    Thanasi Foods plans to release Stubb's Spicy Bar-B-Q Beef Brisket

Strips as the first brisket strip snack distributed nationally in the U.S.

    "Our tender beef brisket has the overall profile, texture and quality

of a steak cut that perfectly compliments C.B. 'Stubb' Stubblefield's Spicy

Bar-B-Q sauce flavor notes," commented Justin Havlick, president and CEO of

Thanasi Foods. "We are proud to introduce this exciting new sub-category

within meat snacks with such a quality product at a competitive price

point. Additionally, we are pleased to introduce the Stubb's items as

USA-made snacks, which we feel is an essential value proposition for our

consumers today."

    "As the largest and fastest growing super-premium brand of Bar-B-Q

sauce, quality is always our top priority," said Scott G. Jensen, president

and CEO of One World Foods, Inc., brand owner of Stubb's Legendary Kitchen.

"The quality and innovation of Thanasi Foods' new products is in perfect

harmony with Stubb's sauces, making these snacks delicious favorites among

consumers who love a great Bar-B-Q flavor. We are pleased to be part of

this winning combination."

    This initiative complements Thanasi Foods' other successful nationally

branded meat snack and salty snack lines by targeting additional retail

channels and new consumer segments.

    About Stubb's Spicy Bar-B-Q Brisket Strips

    Made from full-flavored beef brisket that is marinated in Stubb's

authentic Spicy Bar-B-Q sauce and smoked to perfection, Stubb's Spicy

Bar-B-Q Brisket Strips bring to mind the tenderness and flavor of a true

Texas-style Bar-B-Q experience. Available August, 2008.

    About Stubb's Texas Teriyaki Beef Jerky

    Thanasi Foods uses only selected whole-muscle, beef soaked in Stubb's

Texas Teriyaki sauce to create a delicious blend of sweet teriyaki flavor

with a sesame-spicy finish. Available August, 2008.

    For more information about the new Stubb's Snack Foods, go to

    About Thanasi Foods

    Thanasi Foods LLC is a privately held, Boulder, Colo.-based developer

and supplier of household branded foods. Established in 2003, Thanasi

Foods' branded snack products can be found in over 40,000 U.S. retail

locations today with a growing retail share. For information about Thanasi

Foods and the company's products, visit the website at

    About Stubb's

    The recipe for a great Bar-B-Q doesn't start with its ingredients on a

piece of paper, but with the heart to create something great, a flavor that

people will always remember. Born deep in the heart of Texas, Stubb always

knew the recipe that made people tick -- good music and great food. With

that in mind, he created his first Bar-B-Q joint, Stubb's Bar-B-Q, in

Lubbock, Texas. Later, he followed his friends to Austin to continue

combining meats, sauces, desserts and great live music. To this day,

Stubb's stays true to its tradition as the best Bar-B-Q in the nation. For

more information, please visit

    Stubb's is a trademark of Stubb's Legendary Kitchen Inc.

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Blake Masterson

Freelance Writer, Journalist and Father of 5

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