The Parent Company to Discuss Recent Financing and Strategy to Improve Shareholder Value Today at 11:00 Eastern Time

    DENVER, July 14 /EMWNews-FirstCall/ -- The Parent Company (Nasdaq:

KIDS), a leading commerce, content and new media company for growing

families, today announced the details of its conference call to discuss its

financing agreement and other business.



    Chairman of the Board, John Textor and CEO Michael J. Wagner will hold

a conference call to discuss The Parent Company's financing agreement and

other business, on Monday, July 14 at 11 a.m. ET. The conference call will

be broadcast via live webcast and may be accessed at

http://investor.theparentcompany.com/ . Following the completion of the

webcast, a recorded replay will be available for 30 days at the same

Internet address. Listeners may also access the call by dialing

1-877-397-0286. A replay of the call is available by dialing

1-888-203-1112, password 4543917.

    About The Parent Company



    The Parent Company (Nasdaq: KIDS) is a leading commerce, content and

new media company for growing families. The Parent Company provides

comprehensive eCommerce and eContent resources to help families plan, play

and grow. The company's toy business offers thousands of toys and

children's products through its eToys ( http://www.etoys.com ) website, catalogs

and strategic retail partnerships; and personalized dolls and accessories

on its My Twinn ( http://www.mytwinn.com ) brand. Through its baby business, the

company is a leading online retailer of brand-name baby, toddler and

maternity products sold through the BabyUniverse ( http://www.babyuniverse.com )

and DreamtimeBaby ( http://www.dreamtimebaby.com ) web sites. The company's luxury

brands, PoshTots ( http://www.poshtots.com ) and PoshLiving ( http://www.poshliving.com

), reach the country's most affluent consumers with luxury baby apparel and

furnishings. With its content sites, BabyTV ( http://www.babytv.com ),

PoshCravings ( http://www.poshcravings.com ) and ePregnancy ( http://www.epregnancy.com

), The Parent Company has established a recognized platform for the

delivery of content and new media resources to a national audience of

expectant parents. The Parent Company is a market-leading digital content

and eCommerce company focused on parents.