Business News

The Volkswagen Story of the First Chinese-German Car Factory: 1,000 Days in Shanghai

2008-07-17 11:00:00

DUBLIN, Ireland–(EMWNews)–Research and Markets (

has announced the addition of the “1,000 Days in Shanghai: The

Volkswagen Story – the First Chinese-German Car Factory” report to their


Written by the chairman of Shanghai Volkswagen, Martin Posth recounts

the ups and downs of being a successful pioneer in the Chinese auto


Authors bio:

In January 2006 Martin Posth left Arthur D. Little’s Asia Pacific

Advisory Council, where he was Vice Chairman providing council on high

level strategic and operational issues for companies in the Asia Pacific

region. Martin’s prolific career began in the automotive industry. He is

the former Commercial Executive & Deputy Managing Director of the

Shanghai-Volkswagen Automotive Company in China. He also served on the

Executive Management Board and as Vice Chairman of the Board of

Directors of Shanghai Volkswagen (FAW). In 1988 he was appointed Member

of the Board of Management, Volkswagen AG and in 1993 became Member for

the Asia-Pacific area. During this latter period he was also based in

Hong Kong as Chairman and President of Volkswagen’s regional

headquarters, Volkswagen Asia-Pacific Ltd. Martin was awarded the

‘Silver Magnolia’ by the City of Shanghai in 1993 and became an

‘Honorary Citizen’ in June 1997. He is a member of various leading

international committees in Europe and the Asia-Pacific region.

Key Topics Covered:

— China’s Dream of Detroit-Wolfsburg’s Gateway to Asia

— Culture Shock, Chaotic Beginnings in Anting

— Talent-The Secret of Our Success

— Cash Shortages and Risky Financial Maneuvers

— “Big Project” Poker Competition Dr. Hahn’s ideas for reinforcing the


— Two Partners, One Dream: The Most Modern Automobile Factory in China

— The Open Secret of the Learning Factory

— The Joint Venture and Its Parents

— The Santana: Trendsetter for Motoring Map to market

— The Long March to Localization Fragmented auto supplies industry

— In The Dragon’s Den: Politics in Deal-making Big trouble with the

horn and the steering wheel

For more information visit

Research and Markets
Laura Wood, Senior Manager
Fax from USA:

Fax from rest of the world: +353-1-481-1716
[email protected]

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