$315 Million Box Office Smash Debuts September 30, 2008 in Ultimate Edition

  Two-Disc Sets Exploding with Hours of Behind-the-Scenes Bonus Features,

    Deleted Scenes, Robert Downey Jr.'s Screen Test and Much, Much More



    HOLLYWOOD, Calif., Aug. 8 /EMWNews/ -- Delivering non-stop action

and excitement from a Super Hero who boasts not only unique powers, but

also irresistible charm, penetrating intelligence and a wry wit, Marvel

Studios and Paramount Pictures' worldwide box office sensation IRON MAN

soars onto DVD and Blu-ray on September 30, 2008. Kicking off the fourth

quarter, Paramount Home Entertainment presents spectacular Ultimate Edition

two-disc sets on both DVD and Blu-ray, as well as in a single-disc DVD.

IRON MAN thrilled both critics and audiences around the world with its

captivating story and stunning visual effects. Called "spectacular"

(Rolling Stone) and "a thrill-a-minute blockbuster" ("Reel Talk"), the film

features an all-star cast including Academy Award(R) nominees Robert Downey

Jr. (Zodiac, Chaplin), Jeff Bridges (The Contender) and Terrence Howard

(Hustle & Flow) and Oscar(R) winner Gwyneth Paltrow (Shakespeare In Love)

and was directed by Jon Favreau (Elf).



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    Earning over $315 million in the domestic box office to date, IRON MAN

lifts off with high-speed, high-flying action when jet-setting

industrialist Tony Stark survives an unexpected attack in enemy territory

and escapes by building a high-tech robotic suit of armor. When he uncovers

a nefarious plot with global implications, he dons his powerful armor and

vows to protect the world as Iron Man. Straight from the pages of the

legendary comic book, IRON MAN is a hero who is built -- not born -- to be

unlike any other!



    The IRON MAN Ultimate Edition two-disc sets are super-charged with

hours of explosive bonus features that take viewers inside the suit of

self-made Super Hero Tony Stark and his invincible alter ego. The sets

offer the ultimate IRON MAN experience with extensive explorations of the

origins of the character in a six-part featurette, as well as a seven-part

in-depth look at the making of the film, a revealing documentary on the

stellar visual effects, Robert Downey Jr.'s original screen test, deleted

and extended scenes, a photo gallery of concept art and behind-the-scenes

images on the set and more.



    DVD:



    The IRON MAN Ultimate Edition two-DVD set is presented in widescreen

enhanced for 16:9 televisions with Dolby Digital English 5.1 Surround,

French 5.1 Surround and Spanish 5.1 Surround with English, French and

Spanish subtitles. Total runtime is 125 minutes. Bonus features include:






    Disc 1:

    -- Feature film

    -- Deleted/Extended Scenes



    Disc 2:

    -- I Am Iron Man

      -- The Journey Begins

      -- The Suit that makes the Iron Man

      -- The Walk of Destruction

      -- Grounded In Reality

      -- Beneath the Armor

      -- It's All in the Details

      -- A Good Story, Well Told

    -- The Invincible Iron Man

      -- Origins

      -- Friends & Foes

      -- The Definitive Iron Man

      -- Demon in a Bottle

      -- Extremis and Beyond

      -- Ultimate Iron Man

    -- Wired: The Visual Effects of Iron Man

    -- Robert Downey Jr. Screen Test

    -- The Actor's Process (scene rehearsal with cast)

    -- The Onion "Wildly Popular Iron Man Trailer to be Adapted into

       Full Length Film"

    -- Image Galleries



    Soaring Hi-Def Features on Blu-ray:



    One of the most anticipated releases of the year, the IRON MAN Blu-ray

presentation offers even more exclusive content for an incredible

entertainment experience including a "Hall of Armor" that allows fans to

enter the Stark database to zoom in on any of the three Iron Man suits --

or Iron Monger. They can then activate the digital 3-D schematics to check

out every weapon and the full high-definition renders let users fly around

each suit to explore each of the armors in comprehensive detail.



    The "Iron Man IQ" is a user-friendly web application that lets users

create and share new multiple choice quizzes based on clips from the film.

Fans can also download other users' challenges via BD-Live.



    The IRON MAN Ultimate Edition two-disc Blu-ray is presented in 1080p

High Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital

and Spanish 5.1 Dolby Digital and English, English SDH, French, Spanish and

Brazilian Portuguese subtitles. Bonus features include:






    Disc 1:

    -- Hall of Armor

    -- The Invincible Iron Man (HD)

      -- Origins

      -- Friends & Foes

      -- The Definitive Iron Man

      -- Demon in a Bottle

      -- Extremis and Beyond

      -- Ultimate Iron Man

    -- Deleted/Extended Scenes (HD)

    -- BD Live:

      -- Iron Man IQ



    Disc 2:

    -- I Am Iron Man (HD)

      -- The Journey Begins

      -- The Suit that makes the Iron Man

      -- The Walk of Destruction

      -- Grounded In Reality

      -- Beneath the Armor

      -- It's All in the Details

      -- A Good Story, Well Told

    -- Wired: The Visual Effects of Iron Man (HD)

    -- Robert Downey Jr. Screen Test (HD)

    -- The Actor's Process (scene rehearsal with cast) (HD)

    -- The Onion "Wildly Popular Iron Man Trailer to be Adapted into

       Full Length Film" (HD)

    -- Theatrical Trailers (HD)

    -- Image Galleries



    Single-disc DVD



    The IRON MAN single-disc DVD is presented in widescreen enhanced for

16:9 televisions with Dolby Digital English 5.1 Surround, French 5.1

Surround and Spanish 5.1 Surround with English, French and Spanish

subtitles. Bonus features include the deleted and extended scenes.



    Marketing Support:



    Paramount Home Entertainment will support the debut of IRON MAN with a

comprehensive campaign designed to reach a wide range of consumers. The

multi-million dollar blitz will include television, print, radio and online

advertising, as well as an array of viral promotions to generate consumer

excitement and anticipation leading up to the release. Innovative and

engaging displays will be deployed across retail outlets to create an event

atmosphere at street and extend the excitement into the holiday season.

Additionally, promotional partners including Southwest Airlines, Kragen

Auto Parts and Perdue will further extend the IRON MAN message to millions

of consumers across diverse retail locations.

    About Marvel



    With a library of over 5,000 characters built over more than sixty

years of comic book publishing, Marvel Entertainment, Inc. is one of the

world's most prominent character-based entertainment companies. Marvel

utilizes its character franchises in licensing, entertainment (via Marvel

Studios and Marvel Animation) and publishing (via Marvel Comics), with

emphasis on feature films, television, DVD, consumer products, video games,

action figures, role- playing toys and promotions. Marvel's strategy is to

leverage its franchises in a growing array of opportunities around the

world. For more information visit http://www.marvel.com.



    About Paramount Home Entertainment



    Paramount Home Entertainment (PHE) is part of Paramount Pictures

Corporation (PPC), a global producer and distributor of filmed

entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading

content company with prominent and respected film, television and digital

entertainment brands. PHE is responsible for the worldwide sales, marketing

and distribution of home entertainment products on behalf of various

parties including: Paramount Pictures, DreamWorks Studios, Paramount

Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and

Hasbro and for providing home entertainment fulfillment services for

DreamWorks Animation Home Entertainment.




    For artwork please visit: phepromo.com



    IRON MAN

    Street date:      September 30, 2008

    Runtime:          125 minutes

    U.S. Rating:      PG-13 for some intense sequences of sci-fi action and

                      violence and brief suggestive content

    Canadian Rating:  PG for violence