WEEHAWKEN, N.J., July 24 /EMWNews/ -- With a history of Swiss watch

making since 1853, leading watch brand Tissot is proud to announce its

first year as Official Timekeeper for EAA AirVenture Oshkosh, the largest

aviation show in the United States (July 28th - August 3rd).



    



    Homebuilt aircraft, antiques, classics, warbirds, ultralights and

rotorcraft will participate at this premier aviation event, which annually

features more than 10,000 airplanes and attendance surpassing 500,000. As

an innovator in the watchmaking industry with a series of "firsts" it was a

natural fit for the watch brand to embark on this exciting partnership with

EAA AirVenture Oshkosh. Tissot's inventive spirit and reputation for

tech-savvy products such as the tactile technology and its high-profile

partnerships in the world's foremost sporting events makes this the perfect

occasion to showcase the brand to the aviation community.



    Tissot has been inspired by the world of aviation, where aviation

enthusiasts come to view advancements in design and technology. Tissot's

place has always been in the forefront of innovations and since its

founding has submitted over 100 patents for unique technology, which marked

milestones of progress within the watchmaking world.



    In 2000, Tissot launched a unique range of products, the T-Touch

watches, which integrate a touch screen crystal, the interactive 'cockpit'

of the timepieces' diverse functionality. Since its introduction, the

Tissot tactile range has continually strengthened its technological

leadership by bringing this innovation to a wide range of contemporary

designs, created with dynamic and stylish materials.



    As part of Tissot's partnership with EAA AirVenture Oshkosh, Tissot

will launch the T-Touch Expert. Tissot successfully pushes its tactile

technology to new limits. The T-Touch Expert, with an enlarged case

diameter, comes in different model variations with carbon or white dials

and either a leather or rubber strap, or titanium bracelet. The T-Touch

Expert is a high-precision instrument that will appeal to those in the

aviation world and the outdoor adventurer, offering the ideal combination

of high-tech functionality and ease of use. More than just a watch, it

offers 15 separate functions, activated by pressing on the crown and then

on the touch-sensitive screen. The wearer has direct access to absolute &

relative pressure with weather forecast, altimeter (in feet and meters),

altitude difference meter, chronograph (split and cumulative time), timer,

azimuth (heading), compass, two alarms, thermometer (in degrees C and

degrees F), date and time (measured on the 12-hour or 24-hour scale),

perpetual calendar, two time zones and backlight.



    Tissot, with its signature 'Innovators by Tradition', has been

pioneering craftsmanship and innovation since its foundation in 1853. Today

Tissot is a member of the Swatch Group, the world's largest watch producer

and distributor. For over 154 years the company has had its home in the

Swiss watch making town of Le Locle in the Jura mountains but now also has

a presence in over 150 countries. The Tissot innovation leadership is

enabled by the development of high-tech products, special materials and

advanced functionality. With a broader, more versatile range of

high-quality timepieces at an attractive price than any other Swiss watch

brand, Tissot also expresses its commitment to making excellence

accessible. As official timekeeper and partner of NASCAR(R), AFL, CBA,

MotoGP and the World Championships of cycling, fencing and ice hockey,

Tissot is committed to respecting tradition, underlining its core values of

performance, precision and setting new standards. For more information:

http://www.tissot.ch