Tools and Tips for Professional Press Releases | EMWNews
Tools and Tips
Everything you need to write, optimize, and distribute professional press releases
Featured Tools
Press Release Template
Industry-standard template with clear placeholders for headline, dateline, body, boilerplate, and media contact. Copy, paste, and fill in your details.
Download Template →Video Press Release Guide
Step-by-step instructions for adding and embedding YouTube videos in your press release. Includes placement rules and troubleshooting tips.
Learn More →Stock Symbol Formatter
Correct formatting for NYSE, NASDAQ, OTCBB, and Pink Sheets symbols. Ensure your financial news appears in Google Finance.
View Guide →Media Advisory Template
Professional media advisory template for event announcements. Includes who, what, when, where format and contact fields.
Get Template →Pre-Submission Checklist
Run your press release through this 10-point checklist before submitting to ensure it meets all quality standards.
View Checklist →Press Pass Application
Apply for official EMWNews press credentials. Professional accreditation for journalists and media professionals.
Apply Now →Expert Tips for Better Press Releases
Write a Killer Headline
Keep it under 100 characters. Lead with the most important news. Use active verbs. Avoid hype words like "amazing," "incredible," or "revolutionary." Test your headline on a colleague — if they're not curious, rewrite it.
Answer the 5 W's Immediately
Your first paragraph must answer: Who, What, When, Where, and Why. Journalists decide whether to continue reading based on this paragraph alone. Don't bury the lead.
Include a Quote
Add at least one quote from a company spokesperson. Quotes add human voice, credibility, and make your release more engaging. "We are thrilled to announce..."
Keep It Brief
Aim for 300-500 words. Remove unnecessary adjectives, clichés, and fluff. Short paragraphs (2-3 sentences) are easier to read. Journalists are busy — respect their time.
Never Write in ALL CAPS
Press releases written in ALL CAPITAL LETTERS are unprofessional, difficult to read, and often rejected. Use sentence case. Capitalize only the first letter of each sentence and proper nouns.
Always Include Contact Info
List a "Media Contact" at the top or bottom of your press release. Include name, company, phone number, and email address. Journalists need to know who to call for follow-up questions.
Pre-Submission Checklist
✅ Before You Hit Submit
Templates & Downloads
Quick Reference
300-500 words ideal
200 words minimum
Under 100 characters
Lead with news
Name + email + phone
Media contact required
Company boilerplate
3-4 sentences
### at bottom
Industry standard
Up to 10 per release
Captions recommended
Common Mistakes to Avoid
Press Release Glossary
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