TotalBeauty.com Partners with the Beauty Blog Network Creating the Largest Online Beauty Community Available to Brands

        Community currently reaches more than two million consumers



    LOS ANGELES, Aug. 21 /EMWNews/ -- TotalBeauty.com

(http://www.totalbeauty.com), the most comprehensive online beauty resource

for women, is enjoying growing support from the most credible source of

beauty information and advice available to women today -- the beauty

blogging community. TotalBeauty.com has partnered with the Beauty Blog

Network, a by invitation-only online blog community which includes more

than 100 of the Internet's most popular beauty bloggers. Together, they

create the single largest beauty blog network to date.



    "We're proud that TotalBeauty.com's unbiased beauty advice and

sales-pressure-free environment is being recognized by this well-respected

beauty blogger community," says Kristen Nelson, VP of Business Development

for Total Beauty Media, Inc. "TotalBeauty.com provides these individual

bloggers with access to the biggest, most well-known brands, many of which

were previously unavailable to them, and in turn they are allowing us to

expand the resources we offer to our users; it's a natural partnership."



    Beauty Blog Network founder and celebrity makeup artist, Elke Von

Freudenberg, always held the belief that beauty deserved as big a forum as

fashion -- a belief that inspired her to create an entirely new platform

for beauty discussions and information sharing. Showcasing the best beauty

blogs on the web for glamour girls and makeup lovers around the world, a

blogger's inclusion in the highly regarded Beauty Blog Network is by

referral or invitation only.



    "I am honored to be able to connect our wonderful bloggers in The

Beauty Blog Network with the vision and reputation of TotalBeauty.com,"

says Ms. Von Freudenberg. "Since founding the network in January 2007, I

have been searching for a partner who shares the same vision, passion and

excitement that I look for in my beauty blog members. TotalBeauty.com gets

it, and I look forward to our partnership providing more women with more

information, more inspiration and more beauty every day."



    TotalBeauty.com has already established several programs and hosted

numerous events in support of its beauty bloggers. The Web site's "Sneak

Peek" program, launching later this year, will provide bloggers with a new

and coveted opportunity -- the chance to try out and review beauty products

before they hit store shelves. TotalBeauty.com also hosted exclusive beauty

blogger summits recently in both New York and Los Angeles for the members

of its expanding blogger community. These summits included exclusive

"backstage" tours of prominent beauty brands such as Intelligent Beauty,

Kate Somerville, Anastasia of Beverly Hills and Murad. TotalBeauty.com's

relationship with well-established beauty brands is the key to providing

insider access to exclusive brand presentations and new products. Rachel

Brown of Women's Wear Daily (WWD), often described as the "fashion bible",

covered the recent TotalBeauty.com L.A. Blog Summit. In her feature story,

she announced that the evolution of beauty bloggers from "detached

commentators to industry insiders" is complete.

    About TotalBeauty.com



    Founded in 2007 and venture capital backed, Total Beauty Media, Inc.

operates TotalBeauty.com, which publishes the largest unbiased catalog of

beauty products online for women. Launched in December 2007,

TotalBeauty.com already features more than 140,000 user-generated product

reviews covering more than 32,000 beauty products, including most-known

prestige, mass-market, salon and spa products. The site also includes

features such as a 'Beauty Scout' tool which gives users the option to

customize the site and generate personalized product recommendations.

'TotalBeauty.com TV' is filled with hours of helpful and entertaining

how-to videos that offer easy-to-achieve beauty solutions. Finally, its

'Community' resource enables women to share their opinions and connect with

other women who have similar beauty issues and questions. TotalBeauty.com

and its community of more than 140 beauty bloggers and beauty-related sites

collectively generate more than 2.2 million monthly unique visitors

currently.



    About the Beauty Blog Network



    Celebrity Makeup Artist Elke Von Freudenberg always felt that beauty

deserved as big a forum as fashion enjoyed. Inspired by this belief, Ms.

Von Freudenberg founded a network for glamour girls and makeup lovers

around the world showcasing the best beauty blogs online today -- the

Beauty Blog Network. From age-defying skincare to shiny nail polish in the

hottest hue, spa essentials, bubbly bath and body supplies, insider makeup

tricks to beauty product reviews, each site in The Beauty Blog Network

offers something special, with information from beauty professionals and

aficionados alike. Most blogs are updated daily, featuring links, pictures

and product information. The Beauty Blog Network keeps every woman

up-to-date in the ever-changing world of beauty. Inclusion in the network

is by referral or invitation only, and it is carefully monitored to ensure

only the best blogs become a part of the community. The complete list of

blogs in the Beauty Blog Network can be found here:

http://www.beautyblognetwork.com/_beautynetwork.html. For more information

on the Beauty Blog Network, please visit: http://www.beautyblognetwork.com.