CHICAGO, July 24 /EMWNews/ -- Carolyn Gilbert, former president of

Critical Mass Media, Clear Channel's once industry-dominant research and

marketing arm, has joined Tribune as executive vice president/Multi-Media

Sales Group (MSG), Tribune's recruitment classifieds tele-sales division.

Her initial responsibilities include re-vamping and re-tooling MSG, as well

as developing and executing plans for division expansion beyond recruitment

advertising.



    "Work ethic, intelligence and the ability to get things done quickly

and efficiently make Carolyn a great fit for the new Tribune culture," said

Randy Michaels, Tribune's chief operating officer. "I worked with her for

17 years at Jacor, and have absolutely no idea why she'd want to do it

again -- she knows what she's getting into, and I'm glad she's chosen to do

it anyway."



    Almost three decades of experience and expertise in operations, systems

and call center management make this first Tribune project an ideal match

for Gilbert's skills.



    "It's been awhile since I worked for a company whose values match mine

-- putting shareholder value, customer satisfaction and employee morale

first," said Gilbert. "What we're doing at Tribune isn't easy. But if we're

not going to have the wind at our backs, we might as well do it with the

people who have them! I trust Tribune management to make decisions for the

right reasons, and I trust my coworkers to work toward our common goals.

Trust is a wonderful thing to feel again!"



    Gilbert started her first new job in 27 years on July 7th, and has

relocated to Chicago.



    TRIBUNE is America's largest employee-owned media company, operating

businesses in publishing, interactive and broadcasting. In publishing,

Tribune's leading daily newspapers include the Los Angeles Times, Chicago

Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida

Sun- Sentinel, Orlando Sentinel, Hartford Courant, Morning Call and Daily

Press. The company's broadcasting group operates 23 television stations,

WGN America on national cable, Chicago's WGN-AM and the Chicago Cubs

baseball team. Popular news and information websites complement Tribune's

print and broadcast properties and extend the company's nationwide

audience. At Tribune we take what we do seriously and with a great deal of

pride. We also value the creative spirit and are nurturing a corporate

culture that doesn't take itself too seriously.