Intelligent Social Network Delivers Highly Targeted Travel Information, Recommendations, and Tips Based on One’s Unique Preferences and Social Network

HELSINKI, FINLAND–(EMWNews – August 7, 2008) – TripSay, a new travel service for sharing and

discovering new places, tips, and activities with friends and like-minded

enthusiasts, announced the official release of its public beta.

Putting the emphasis on quality rather than quantity, TripSay cuts through

the clutter to offer highly targeted information that matches a traveler’s

unique preferences on destinations, experiences, and activities. Unlike

generic travel sites, TripSay lets travelers share and discover only the

information that matters to them — with the help of their friends and

others with shared interests.

The site also serves as a connected and personalized social community for

documenting one’s travels, sharing travel

secrets and cool discoveries, and actively seeking out the next big

adventure.

The new public beta release contains several key enhancements added since

the private beta version, including:

— World builder: lets users easily rate places, add tips and new places

— Group filter: allows users to filter places, tips, and content based on

the preferences of members of a certain group

— Favorite tips: users can now collect their favorite tips in their own

private group for safekeeping — essentially creating their own personal

travel guide

— Editing tools: users can now edit and change their own tips, added

places, etc.

— Group message board: allows members of groups to have discussions around

favorite places, activities or provide advice

“Since the initial launch of the private beta, TripSay has attracted

tremendous interest and a strong following of thousands of recreational,

adventurous, and activity-driven vacationers,” said Juha Huttunen,

co-founder and CEO of TripSay. “We’re continuing to add new social travel

features and usability improvements to help our users connect with fellow

travelers, find trustworthy information and ultimately make the most of

their travel experiences near and far.”

To get started on TripSay, simply describe your vacation preferences and mark previous

travels and dream destinations. TripSay then automatically uses a unique

recommendation engine to proactively match destinations, places, sights,

content, and activities for people from their friends as well as from those

with similar tastes.

About TripSay

TripSay provides an intelligent and incredibly simple service to help

discerning travelers find what they’re looking for and create their own

unique and memorable adventures — with the help of their friends and other

people just like them. The company was founded in late 2006 and is

currently located in Helsinki, Finland. Visit www.tripsay.com for more

information.