Innovative Program Provides Opportunity for New Career



    BETHLEHEM, Pa., Aug. 6 /EMWNews/ -- Little Caesars Enterprises, Inc.

today celebrates another store grand opening under the Little Caesars

Veterans Program, as former United States Army Military Police Specialist

E4, Richard Gubish, opens his doors for business at 1517 Easton Avenue in

Bethlehem, Pennsylvania.



    "I am excited to be a part of a strong and growing franchise system

that is dedicated to helping U.S. military veterans," said Gubish. "I look

forward to offering Bethlehem residents high quality pizza at a great value

that is ready when they are, with no waiting or need to call ahead."



    The Little Caesars Veterans Program was created to thank veterans for

their service, and provide them with career opportunities when they

transition to civilian life or seek a career change. It grants honorably

discharged, non-service-disabled veterans who qualify as Little Caesars

franchisees, such as Gubish, a benefit of $10,000. Honorably discharged

service-disabled veterans who qualify are eligible for a benefit of up to

approximately $68,000.



    "With talented veterans like Richard joining the Little Caesars team,

the Little Caesars Veterans Program continues to grow and give veterans

business ownership opportunities," said David Scrivano, president, Little

Caesar Enterprises, Inc. "The skills Richard developed in the military such

as teamwork, dedication and a familiarity with processes will help him

become an effective Little Caesars franchisee."



    Joining the United States Army immediately after high school, Gubish

served from 1986 to 1990. He transitioned into civilian life as a city bus

driver and a small retail business operator in Bethlehem. Gubish learned

about the Little Caesars Veteran Program through his brother, a former

manager of a Little Caesars restaurant. Gubish was impressed with the

commitment the organization has towards sharing its proven processes

through a six-week training program for franchisees.



    "With the nation experiencing challenging economic times, I realized

that it was the perfect time for me to begin a new career and go into

business for myself," added Gubish. "I am excited to have the opportunity

to work with a growing company, provide a great value to my customers and

use the leadership skills I learned in the military to grow my new pizza

business."



    Some of the menu items Gubish will feature in his store include

HOT-N-READY(R) Pizza, Crazy Bread(R), Caesar Wings(R) and Caesar Dips(R).



    In one of the largest U.S. quick serve restaurant research studies in

2007, Little Caesars was named the "best value for the money" of all quick

serve restaurant chains.* Sandelman & Associates' Quick-Track(R) research

study tracks key consumer behavioral and attitudinal measures for all major

fast-food chains. Surveys were conducted among more than 84,000 quick

service restaurant customers in 70 major markets across the U.S. Little

Caesars was also named highest rated pizza chain for "Convenience of

Locations" and "Speed of Service."



    Little Caesars was recently listed by the Small Business Administration

(SBA) as one of the best loan performers among franchises with more than 60

SBA-guaranteed loans.**



    Since Launching on Veterans Day 2006, interest has remained high for

the Little Caesars Veterans Program. Currently, more than 30 veterans have

been approved to become Little Caesars franchisees and more than 2,000

inquiries have been made about the program. Several more U.S. military

veterans are expected to open stores in the coming months under the

program.



    The Center for Veterans Enterprise (part of the Department of Veterans

Affairs), Marine For Life (an organization that helps Marines and Sailors

transition to civilian life), and the International Franchise Association

(through its VetFran program) are points of contact for the Little Caesars

Veterans Program. They can provide information about the requirements and

qualifications of becoming a Little Caesars franchisee.

    About Little Caesars



    Little Caesars Pizza founders Michael and Marian Ilitch opened their

first restaurant in Garden City, Michigan in 1959. Little Caesars built

more stores in the U.S. in 2007 than any other pizza chain and today is the

largest carry-out chain internationally with restaurants on five

continents. Little Caesars is growing in prime markets across the country,

and is offering strong franchisee candidates an opportunity for

independence with a proven system. In addition, Little Caesars offers

strong brand awareness with one of the most recognized characters in the

country, Little Caesar, that appeals to both adults and children.



    In addition to Little Caesars Pizza, Ilitch companies in the food,

sports and entertainment industries include -- the Detroit Red Wings,

Olympia Entertainment, Olympia Development, Blue Line Foodservice

Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment,

Little Caesars Pizza Kit Fundraising Program, and a variety of venues

within these entities. Michael Ilitch owns the Detroit Tigers. Marian

Ilitch owns MotorCity Casino Hotel.



    For more information about the Little Caesars Veterans Program and

available franchise opportunities, visit http://www.LittleCaesars.com or call

1.800.553.5776.



    * Highest Rated Chain -- "Value for the Money" based on a national

survey of quick service restaurant consumers conducted by Sandleman &

Associates, 2007.



    ** Source: Coleman Report, an annual compilation of performance data on

thousands of SBA-guaranteed franchise loans.