Uniroyal Tire and Family-Savings Expert Offer Free Advice, eBooks and Videos

2008-07-17 14:29:00

New Consumer Education Effort Helps Families Save Money

GREENVILLE, S.C.–(EMWNews)–As gas and food prices continue to rise, more and more families are

struggling just to make ends meet. To address these concerns, Uniroyal®

Tire has partnered with consumer advocate and family-savings expert

Kimberly Danger to help educate Americans on easy ways to keep more

money in their wallets. Working together, the pair will offer a

year-long series of advice, eBooks and instructional videos; all are

available for free on Uniroyal.com.

A series of four eBooks and 14 videos featuring Danger will be offered

to the public throughout 2008. Topics include: Starting

the Year Off Right, comprehensive advice for

organizing your home and finances; Hit the

Road for Less, creative ideas for a fun and

affordable family road trip; Shopping and

Cooking Efficiently, quick and easy ways to

keep your family fed for less; and Holiday

Savings, holiday entertainment, crafts and

gift-giving for less. Danger will also be conducting television, print

and radio interviews nationwide to help spread the word on her

cost-cutting tips.

Im excited about

this campaign because Uniroyal and I share some very common goals,

said Danger. We both want to help families

save time and money so their lives will be a little bit easier.

Together, our goal is to help people become smart consumers so they can

focus their money and energy on the things they value most.

Uniroyal created the More Mileage for Your

Money campaign in 2006 with a focus on

helping consumers combat rising gas costs and other automotive-related

expenses. With the assistance of Danger, the public service campaign has

now expanded to include advice on a variety of other key budgetary

items, as well as time management issues.

This campaign is a logical extension of

Uniroyals mission to provide good quality,

affordable tires to drivers everywhere, said

Kaz Holley, Uniroyal®

brand director. In partnering with Danger we

want to help families get the most value out of their purchases in many

areas, not just tires.

About Kimberly Danger:

Danger is the founder of Mommysavers.com, one of the nations

most popular internet destinations and online forums for

financially-savvy consumers, especially young moms. She is also the

author of 1000 Best Baby Bargains and a feature columnist

for Organize magazine. Her tips and interviews have been featured

in national and local media across the country, including Parenting,

Women’s Day, Redbook

and CBS’s The Early Show.

About Uniroyal:

Uniroyal Tire is one of the world’s leading tire brands for passenger

and commercial cars, pick-ups, light trucks, mini vans and sport utility

vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation

for providing high-quality, affordable tires including its Tiger Paw®

and Laredo® tire

series. Uniroyal tires offer just the right combination of

dependability, traction and grip in almost every weather condition, and

come with one of the industry’s leading warranties. Visit Uniroyal Tire

online at www.uniroyal.com.

For Uniroyal
Tonya Polydoroff, 864-458-4511;
tonya.polydoroff@us.michelin.com
Jim

Publicover, 336-812-2022;
jpublicover@trone.com

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