Company notes importance of video with growing YouTube popularity



    BRISTOL, Va., July 24 /EMWNews/ -- The story of Universal Fibers'

commitment to the environment and the industry is now just a click away.

The company has just released a video explaining its new EarthSmart(sm)

Technology. The four-minute broadcast has also been posted on the

ever-popular YouTube website. The video features interviews with company

leaders and employees.



    "These days it is all about video," said Universal Fibers VP of

Marketing Bill Goodman. "YouTube is making it very easy and cost effective

to get your message out there. This is a new way to reach our targets. It

not only tells the story, it gives viewers a behind-the-scenes look at our

operation."



    The video includes clips from Universal Fibers President and CEO

Bentley Park. He talks about the breakthrough technology that led to post

consumer nylon 6,6 fiber from recycled carpeting. "This was something to

celebrate," Park said. "It was a breakthrough, not only for our company,

but for our industry."



    This technology breakthrough is one example of the company's EarthSmart

Technology. The video explains the concept and tells viewers how Universal

Fibers is leading the way to a better tomorrow for the industry and our

planet. The video also explains the amazing color capabilities of Universal

Fibers.



    "Through EarthSmart Technology our Universal Color(R) guarantees a

color match every single time. Customers continue to get lot-to-lot

consistency," Goodman says. "It's these innovations that really sets us

apart from the competition." Universal Fibers has more than 300 core colors

with unlimited color combinations available in any polymer type.



    The video is now available on-line by going to http://www.youtube.com . "We

are excited to really get our message of environmental stewardship out to

the people," Goodman said. "This is really a unique way to let others know

what were doing and how we're doing it. I think it's going to go over very

well."



    Universal Fibers, Inc., is a multi-platform producer of solution-dyed

synthetic yarns for the commercial, residential, transportation and textile

market. The company is both SCS and ISO 9001 certified. For more

information, please call customer service at 800-457-4759 or visit our

website at http://www.universalfibers.com