Usher’s Camp New Look 2008 Continues to Empower and Educate Inner-City Youth

     Superstar Entertainer Will Host 4th Annual Camp to Benefit At Risk

                     Adolescents in Hometown of Atlanta



    ATLANTA, July 14 /EMWNews/ -- Grammy Award winning entertainer and

philanthropist Usher Raymond IV, in conjunction with his New Look

Foundation, will welcome 126 underserved youths from throughout the country

to the Atlanta area for this year's Camp New Look. Held July 14-27 at

Georgia Tech University in Atlanta, Camp New Look is a two-week summer camp

which empowers children and educates them about the business aspects of the

sports and entertainment industries. During the free camp, kids ages 12 to

17 will participate in workshops and seminars that will help them to enrich

their skills in various areas including New Look's core components --

music, dance, sports, acting, and video production.



    Now in its fourth consecutive year, the 2008 Camp New Look curriculum

will include the fundamentals of launching a new fragrance. New Look

campers will develop and launch a fragrance for an NHL All-Star athlete,

getting help and advice from the executive team at Liz Claiborne Cosmetics.

Campers will be taught the fundamentals of manufacturing, engineering,

marketing, promoting and launching the fragrance. New Look has expanded

this program and has also partnered with the WNBA's Atlanta Dream to

provide internships with New Look alumni. The joint ventures with the NHL

and WNBA will provide Camp New Look graduates with the chance to gain

behind-the-scenes insights from the best in the business, while also

allowing them to explore and enhance their talents and skills.



    "This year's camp is going to be bigger and more exciting than ever,"

said Usher. "We really strive to provide our campers with the best support

and most beneficial experience available. I want to move beyond the

exposure of Camp New Look and create a true career pipeline for underserved

kids so that they can turn their experiences into careers in multi-billion

dollar industries."



    Additionally, campers will take field trips to various companies and

organizations that are designed to enhance their overall understanding of

business. Special guests are also expected to visit the camp to share their

professional experiences. Previous guests include music stars Ludacris,

Omarion and Lloyd, and athletes Allen Rossum (Atlanta Falcons) and Dwight

Howard (Orlando Magic).



    On Friday, July 25, Usher and Charles Ellis, store director of Tiffany

& Co. Atlanta, will host a private, star-studded reception at the lavish

Tiffany & Co. at Phipps Plaza in Atlanta. The celebration will also mark

the release of Usher's uCast -- a bi-weekly online series that features an

exclusive, behind-the-scenes look at Usher's life as a recording star,

philanthropist and businessman. uCast is an educational podcast series that

receives over 35,000 downloads weekly. Usher's uCast has enjoyed immense

popularity, reaching as high as No.7 on I-Tunes music podcasts.



    "uCast is really more than a podcast," said Usher. "It's an educational

tool for learning how business in the entertainment industry really works.

It allows New Look to distribute its message to thousands of viewers each

week!"



    New Look has served more than 1,300 teens from across the U.S. through

Camp New Look in Atlanta and mini-camps in New York, Los Angeles, Cleveland

and Milwaukee.

    About Usher's New Look Foundation



    Usher's New Look Foundation was established to empower youth from

underserved communities by giving them the skills necessary to enter

careers in the sports and entertainment industry, with the intent of

increasing their economic status and decreasing at-risk behavior. The

Foundation accomplishes this through exposure, experience and employment

opportunities. For more information about Camp New Look, visit

http://www.ushersnewlook.org