Video: Fall Fashion Arrives on the Monterey Peninsula: Lexus and Vogue Usher in the New Season During The Lexus Fashion Preview

 The highly anticipated event features top talent and cutting-edge designs

                during the Pebble Beach Concours d'Elegance



    PEBBLE BEACH, Calif., Aug. 18 /EMWNews/ -- The Monterey Peninsula

once again became a fashion hub as Lexus and Vogue returned with The Lexus

Fashion Preview at the 58th Annual Pebble Beach Concours d'Elegance. The

next generation of young American design talent showcased exquisite

creations and cutting edge looks at the show on Friday, August 15, 2008

during the premier invitation-only fashion event.








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    The Lexus Fashion Preview was hosted by Vogue's Fashion News/Features

Director, Sally Singer. The show revealed the collections from the

finalists of the prestigious Council of Fashion Designers of America/Vogue

Fashion Fund, the industry's intense search for talent who will emerge as

the next great American designers. The couture collections shared the

spotlight with Lexus' sleekest automobiles, including the LF-A Roadster

concept vehicle, the latest expression of preeminent design from the

automaker, and the Pebble Beach Collection, special edition vehicles that

commemorate the brand's partnership with the Pebble Beach Resorts.



    "The Lexus Fashion Preview is a convergence of innovation and style

which brings out the best in both Lexus and Vogue," said David Nordstrom,

vice president of marketing for Lexus. "Against the backdrop of the Pebble

Beach Concours, we are able to showcase creations of emerging designers, as

well as our own line of luxury vehicles, to a sophisticated audience. We

are proud to partner with Vogue, an international driving force in the

fashion world, and hope we can inspire one another in the exciting world of

design."



    In addition to the opportunity to get an up-close look at the

CFDA/Vogue Fashion Fund finalists' collections, attendees were treated to a

public viewing of the Lexus LF-A Roadster. This exciting concept car fuses

dominant power and precise design, making it a worthy addition to Lexus'

portfolio of innovative vehicles.



    The LF-A Roadster wasn't the only must-see Lexus at the show. Lexus

highlighted its collection of 2009 Pebble Beach Edition vehicles, including

the all-new LS hybrid and SC, as well as the RX and ES Pebble Beach

Editions.



    The 2009 SC and LS Pebble Beach Edition vehicles each feature a

striking color combination of dark and light to highlight their distinctive

lines. The SC Pebble Beach Edition features a Mercury Metallic exterior

with Ecru and Black interior and a Black Bird's-eye maple wood trim. A

color-keyed rear spoiler, plus Pebble Beach Edition exterior and interior

badging and floor mats complete the sleek look. Not to be outdone, the

first-ever LS Hybrid Pebble Beach Edition features a Truffle Mica exterior,

and an Alabaster and Black interior with a Dark Grey Bird's-eye maple wood

trim. The vehicle is also rounded out with the signature Pebble Beach

Edition badging and mats.



    Following the fashion show, guests enjoyed an elegant cocktail

reception while viewing the Pebble Beach Collection and select Lexus

vehicles.



    The CFDA/Vogue Fashion Fund finalists are selected from a field of

hundreds of initial applicants. The 10 finalists compete for the top prize

of $200,000 and the opportunity to be mentored by the industry's top

designers and executives. The 2008 CFDA finalists are: Richard Chai, Jason

Wu, Alexander Wang, Irene Neuwirth, Albertus Q. Swanepoel of Albertus

Quartus, Alejandro Ingelmo, Juan Carlos Obando, Swaim and Christina Hutson

of Obedient Sons & Daughters, John Patrick of Organic, Sophie Buhai and

Lisa Mayock of Vena Cava. Past winners of this prestigious award have

included Proenza Schouler's Jack McCollough and Lazaro Hernandez in 2004,

Trovata's Jeff Halmos, Josia Lamberto-Egan, Sam Shipley and John Whitledge

in 2005, Doo Ri Chung for Doo Ri in 2006 and Rogan Gregory for Rogan in

2007.

    About Lexus



    Lexus has become synonymous with luxury since its introduction in 1989.

By offering some of the finest quality luxury vehicles and providing

benchmark customer service, Lexus has remained the top-selling luxury

nameplate in the United States for eight years in a row. Lexus and its 223

dealers have repeatedly achieved high honors for both the products they

sell and the customer service they provide.



    About the CFDA/Vogue Fashion Fund



    Launched in 2004, the CFDA/Vogue Fashion Fund is an unprecedented award

program that combines a financial prize with business mentoring to promote

the next wave of young American talent. The selection process involves

narrowing down over hundreds of initial applicants to 10 finalists and

ultimately an overall winner and two secondary winners. Prior to final

selection, these ten finalists present their work and their business plan

to a panel of fashion industry leaders, all of whom put the designers

through rigorous questioning, studio visits and fashion presentations.



    About Pebble Beach Concours d'Elegance



    The Pebble Beach Concours d'Elegance takes place annually and is the

world's premier automobile show. Every August, automobile aficionados visit

the Monterey Peninsula to pay homage to history's finest and most

spectacular automotive names.