WebTrends and SDL Tridion Offer Streamlined Combination of Online Analytics and Web Content Management

into online visitors.

PORTLAND, Ore.–(EMWNews)–A few mouse clicks is now all it takes for marketers to integrate their

online analytics and web content management systems –

effectively synchronizing the content on their web sites with the

customer results it generates.

WebTrends Inc., a leading provider of web analytics and online marketing

solutions, and SDL Tridion, a global leader in web content management

solutions, have introduced WebTrends Enabler, tagging code that

streamlines the integration of their marketing technologies. This

powerful combination lets marketers continuously improve the experience

for their web site visitors.

The WebTrends Enabler lets marketers drag and drop the tracking code

onto their web sites using modular templates, a streamlined approach to

template design and management. The code enables the WebTrends Marketing

Lab suite to monitor the sites and feed customer results and other

insights into SDL Tridion solutions. The suite provides measurement,

multidimensional analytics, online search optimization and other

critical online marketing resources.

“This strategic collaboration provides our

customers access to the insight they need about their online visitors in

the web content management solution they trust,”

said SDL Tridion President Erik Aeyelts Averink. “The

tag management capability of the WebTrends Enabler reduces time and

costs when integrating and maintaining tags, and reduces the time to

market for understanding customer behavior on web sites.”

The new collaborative offering grew out of SDL Tridion’s

participation in WebTrends Open Exchange, the marketing solutions

network that unites WebTrends Marketing Lab with best-of-breed solutions

for ad serving, content management, customer relationship management,

e-mail marketing, enterprise campaign management, site search, targeting

and optimization, user experience, web site monitoring and other

marketing applications.

“The WebTrends Enabler is a terrific example

of the power of the open, standards-based technology that WebTrends

believes in,” said Aaron Gray, Director of

Open Exchange Partnerships for WebTrends. “The

value of WebTrends’ innovative offerings and

those of our partners is multiplied many times over when they can be

easily combined into collaborative solutions.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to

optimize marketing campaigns and customer engagement. WebTrends

Marketing Lab delivers the industry’s most

recognized analytics, search engine marketing (SEM) and visitor

intelligence solutions to enable companies to understand their

customers, drive customer engagement and enhance marketing and brand

awareness. Thousands of leading global organizations, including General

Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends

business solutions and client services expertise to optimize their

marketing initiatives.

For more information, visit: www.webtrends.com.

About SDL Tridion

SDL Tridion is a global leader in Web Content Management (WCM)

solutions. Our enterprise class WCM solution enables organizations to

deliver a consistent, interactive and highly targeted customer

experience, in multiple languages, across multiple Web sites and

channels. In addition to content creation, management, translation,

delivery and archiving solutions, SDL Tridion provides brand management,

targeted communication, multi-channel delivery and visitor interaction

capabilities. More than 500 organizations rely on SDL Tridion solutions,

including well-known global brands such as ABN AMRO, BBVA, Canon,

Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota,

Unilever and Yamaha. SDL Tridion has offices and partners throughout

North America, Europe and Asia.

For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information

management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

WebTrends, WebTrends On Demand, WebTrends Analytics, WebTrends

respective owners.

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