Business News
Whole Foods Market’s(R) Whole Planet Foundation Raises More Than One Million Dollars With Prosperity Campaign to Empower Nearly 35,000 Individuals Through Micro-entrepreneurship
2008-07-17 15:42:00
Whole Foods Market Arlington Store Raises More Than $25,000 of All Funds
Raised Companywide
AUSTIN, Texas, July 17 /EMWNews/ -- Through Whole Foods Market's
Whole Planet Foundation Prosperity Campaign this year, shoppers provided
more than one million dollars in donations that will allow nearly 7,000
individuals in the developing world a chance to start or expand a small
business through microlending programs.
The funds were donated by shoppers through $2, $5 and $10 contributions
given at the registers during the Company's month-long Prosperity Campaign
held in all U.S.-based Whole Foods Market stores. Microlending programs
supported by the Whole Planet Foundation are implemented by Nobel Laureate
Muhammad Yunus's organization Grameen Trust and other microfinance
institutions such as Pro Mujer and Adelante Foundation.
"These funds will enable nearly 7,000 individuals to start or expand a
small business and considering that a head of household in the developing
world typically supports an extended family of five, these funds will
indirectly help over 35,000 individuals in the developing world," said
Philip Sansone, Executive Director of Whole Planet Foundation. "We are
thrilled at the generosity and understanding of Whole Foods Market shoppers
to help plant these seeds of economic prosperity."
While each Whole Foods Market store gives on a local level to local
charities, Whole Planet Foundation is exclusively focused on globally
supporting microlending programs in the developing world. To date, the
foundation is committed to programs in Costa Rica, Guatemala, Honduras,
Nicaragua, Indonesia, East Timor and India.
More than $25,000 of the Campaign funds raised were raised at the
Arlington, Virginia Whole Foods Market store -- a region with ethnically
diverse clientele and many first generation immigrants. One hundred percent
of all funds raised by Whole Planet Foundation are directed exclusively to
microlending programs as Whole Foods Market covers all of the operating
costs of the Foundation.
"The Arlington community is home to a selfless, caring, extraordinarily
diverse and informed population," said Jean-Michel Bartolo, Store Team
Leader for the Arlington Whole Foods Market store. "Their generosity
demonstrates their commitment to a global community and the mission of
microlending."
The small businesses supported by microlending generate income,
improving the lives of individuals in tangible ways by helping to provide
for basic needs such as food for a balanced diet, building better roofs to
keep out the cold and allowing children to go to school. The businesses
often expand to employ family members and neighbors and help create a more
stable economic path for impoverished families.
About Whole Planet Foundation(R)
Whole Planet Foundation's mission is to create economic partnerships
with the poor in those developing-world communities that supply Whole Foods
Market stores with product. The mission is achieved through innovative
assistance for entrepreneurship, including direct microcredit loans and
tangible support for other community partnership projects. Whole Planet
Foundation represents a significant expansion of Whole Foods Market's
mission to actively participate in our global communities. Whole Foods
Market gives to local causes everywhere we have stores through store
leadership. The creation of this foundation directly connects Whole Foods
Market customers and Team Members to the villages in developing countries
that supply us with products. From the beginning, entrepreneurial spirit
has been a driving force behind Whole Foods Market's success. In keeping
with this spirit, Whole Planet Foundation is dedicated to helping families
escape poverty by providing them with access to capital which they can use
to start their own small businesses.
Contacts:
Donnell Ocker
[email protected]
512.542.0852
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