Will Trade Shows Go ‘Green’? Event Marketing Institute Findings Say They Can … and Should
2008-08-18 08:01:00
Will Trade Shows Go ‘Green’? Event Marketing Institute Findings Say They Can … and Should
New Study, ‘The Green Event Imperative,’ Reports on the Changing Face of Sustainable Event Marketing
NORWALK, CT–(EMWNews – August 18, 2008) – The Event Marketing Institute (EMI), a
professional resource dedicated to the advancement of using live events and
trade shows as a strategic marketing initiative, has announced the results
of a new study for the trade-show industry, outlining best practices for
marketers to make their shows more “green.”
“The focus on sustainable event practices is already having an enormous
impact on the event industry,” says Michael Westcott, Managing Director of
the Event Marketing Institute. “Not only will marketers have to get
creative in producing more environmentally friendly events, but they’ll
also have to clearly communicate those green efforts to their target
audiences.”
“Ready or not, the movement toward green event marketing is here to stay,”
EMI notes in the report. While some companies have already made major
inroads in this area, these new findings reveal that the investment in
green event marketing could double over the next 18 months. But of those
who claim to have already activated green initiatives, the EMI study also
uncovers a significant gap between their participation and their level of
commitment. In this groundbreaking report, EMI discovered:
-- 43% of companies surveyed say they have already incorporated green initiatives into their marketing mix; -- 64% of respondents believe their customers won't be willing to pay more than a 2% premium for green products and services; -- 37% of respondents say their companies are incorporating sustainable practices into their event marketing "whenever possible."
The full report is available for free to EMI members, $495 for
non-members. For more information, contact EMI Member Services Manager
Jeff Provost at jprovost@eventmarketinginstitute.org
EMI’s member information hub is a content-rich Website
(www.eventmarketing.com) where members can access hundreds of articles,
case studies, research reports, white papers, Webinars, podcasts,
discussion forums, market reports, company profiles, publications and other
exclusive information products and services created by EMI’s staff.
About Red 7 Media
Red 7 Media in Norwalk, CT is a business information company serving the
marketing and media industries with market-leading brands including Event
Marketer, Event Design, Agenda, FOLIO, and Circulation Management
magazines. The company also produces business conferences and custom
marketing programs for its clients.
CONTACT:
Michael Westcott |
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