World’s Leading Internet and TV Home-Shopping Retailers Convene in Monte Carlo at Electronic Home Shopping Conference

BRUSSELS, BELGIUM–(EMWNews – July 16, 2008) – More than 350 leading Internet and TV

home-shopping retailers from Europe, the U.S., Asia and Latin America

gathered in Monte Carlo June 22-24 for the Electronic Home Shopping

Conference, hosted by the Electronic Retailing Association — Europe (ERA

Europe).

Branimir Brkljac, president of Studio Moderna and chairman of the

Conference, announced in his opening statement: “This Conference is built

to give CEOs, marketing and merchandising executives, as well as corporate

strategists the latest information on the long-awaited audiovisual/online

convergence, which is shaping the eRetailing of tomorrow.”

The 2008 theme was “The Multimedia Consumer and You.” During advanced

educational seminars, experts and practitioners from Europe and the U.S.

used hands-on case studies to explore the power of audiovisual content,

with video and web TV converging to enhance the consumer experience.

According to Marcel Avargues, executive director of ERA Europe, “The TV

home-shopping industry, surfing on the emergence of new audiovisual content

access modes on the Internet, can make a difference in the consumers’

electronic shopping experience, because this industry knows how to

entertain, explain and sell on TV.”

Keynote speakers James Taylor — CEO of the Harrison Group USA — and Anne

Lise Kjaer — European consumer trends analyst for brands such as NOKIA —

detailed their profile of the multimedia consumer in the U.S. and Europe.

Special focus was given to the rapidly evolving German market. In addition,

Goldmedia director André Wiegand previewed the European Teleshopping

Industry Report to be released in September. Konrad Hilbers, CFO, CRO of

PRIMONDO and Andreas Buschelhoffer, CEO of the Auction Channel 1-2-3.tv

walked the audience through their business and marketing models.

Other speakers included Rodrigo Sepulveda Schultz, a charismatic thought

leader driving the explosion of video on the Internet; web optimization

expert Rok Hastnik; Anders Hjorth, development VP at Relevant Traffic;

Johnny Mathis, CEO of Livemercial; Jeff Molander, CEO of Molander and

Associates; and Henry Scott, CEO Simply Media Ltd., an innovator of new

ways to empower the British and European viewer, through new web-based

channels.

For more information please visit www.ERAeurope.org.